moda_yass

@moda_yass is a Colombian fashion creator who runs her own clothing brand, Yass Moda, using TikTok exclusively through video content to drive both brand awareness and direct sales. Posting nearly 13 times per week, she blends street-style engagement (asking passersby to react to outfits), product showcases, promotional campaigns, and behind-the-scenes content about her collection process — giving her feed a lively, commerce-driven feel with a conversational, relatable tone in Spanish. Her top hashtags and captions reveal a strong focus on Colombian women's fashion, with price-conscious messaging (e.g., 3 lipo jeans for 200k COP) and in-store activation promotions, signaling an audience that responds to value-driven offers. While her engagement rate of 0.67% is below average for her follower size (233.7K), her high posting cadence and vertically integrated brand-to-retail model make her a strong fit for women's apparel brands, affordable fashion retailers, or Colombian-market partners looking for a creator with proven sell-through instincts and an already-engaged local customer base.