myfestidea

Juliana (@myfestidea) is a Brazilian party inspiration creator focused entirely on video content, specializing in DIY decorations, themed party setups, and seasonal celebrations like Festa Junina and Valentine's Day. Her tone is warm, hands-on, and community-driven — she actively engages followers through comments and tutorials, and cross-promotes her TikTok audience to a broader Instagram presence. With 140K followers, her 0.28% engagement rate is low for the niche, suggesting her audience may be largely passive or that her content skews more discovery-based than conversation-driven, though her use of affiliate coupons (e.g., JULIANA10 for @maluliarmarinhos) indicates she has experience with performance-based partnerships. Brands in party supplies, craft materials, seasonal décor, and affordable lifestyle retail (as evidenced by her existing work with Shein and Grupo Mirandinha) would be the strongest fit, particularly those targeting Brazilian consumers planning themed events or looking for accessible DIY inspiration.