Rachel Holland-Skinner

Rachel Clare Holland is a UK-based lifestyle and fashion creator with 245K followers, best known for daily outfit content and relatable mum life moments centred around her son Rhodes. Her tone is warm, approachable, and conversational — she actively invites audience participation through comment-to-shop mechanics (via LikeToKnowIt) and candid styling questions, which helps drive transactional engagement despite a modest 0.55% engagement rate. She has demonstrated experience working with accessible, trend-led fashion brands including H&M, ASOS, and Maebe Store, making her a strong fit for mid-market fashion, womenswear, and lifestyle brands targeting millennial mothers. Her consistent posting cadence of 3+ times per week, a content mix leaning into video (60%), and an established affiliate-linking workflow signal a creator who is commercially fluent and operationally reliable for product-focused campaigns.