ROCIO.ROSES

Rocio creates budget-focused beauty content primarily through video tutorials and product finds, maintaining an accessible and enthusiastic tone that resonates with cost-conscious consumers. With 590K followers and Allure recognition as a top beauty creator, she specializes in drugstore makeup tutorials, affordable finds from retailers like Ulta, Walmart, and Marshall's, and budget challenge content that helps followers achieve full looks for under $60. Her content mix of 80% video and strategic use of hashtags like #drugstoremakeup and #ultabeautyfinds makes her an ideal partner for mass beauty brands, drugstore retailers, and affordable beauty lines looking to reach millennials and Gen Z consumers. Her authentic immigrant success story and focus on making beauty accessible to all income levels provides brands with genuine credibility in the affordable beauty space, though her 1.06% engagement rate suggests her audience may be less active than typical for her follower count.