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rutaenroute

📍New York, United States🌐English
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@rutaenroute is a New York-based lifestyle creator who produces fashion-focused video content showcasing daily outfits, seasonal styling, and brand hauls with an emphasis on accessible, trend-driven looks. With 33,900 followers and an impressive 21.59% engagement rate, she demonstrates strong audience connection despite posting infrequently at 0.1 posts per week, suggesting her content resonates deeply when published. Her content style balances aspirational fashion with relatability, frequently featuring affordable brands like Zara alongside curated holiday and spring outfit series, making her ideal for fashion retailers, eyewear brands, and lifestyle companies targeting millennial women. The combination of her NYC location, strong engagement metrics, and focus on seasonal trends and outfit inspiration positions her as a valuable micro-influencer for brands seeking authentic fashion content with proven audience engagement.

TikTok

@rutaenroute

Followers

34K

Following

54

Posts

1K

Total Likes

670K

Engagement:

Content Analytics

Active
Data calculated Mar 14, 2026

Engagement Rate

21.6%

Calculated from recent posts

Posting Frequency

0.1 /week

Avg Likes

7K

Avg Views

156K

Avg Comments

39

Content Mix

video 100%
video 100%

Top Hashtags

#fyp#fashiontiktok#outfitoftheday#springtrends#holidayoutfits#holidayoutfitideas#sequinskirt#whatiamwearing#[object Object]#springstyleinspo

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