Serina Rodriguez

Serina Rodriguez is an LA-based fashion, lifestyle, and mommy creator with 124K followers who blends festival fashion, family moments, and travel content through a predominantly video-first approach (67% video). Her tone is casual and aspirational, rooted in Latina culture and LA lifestyle, with existing partnerships spanning Virgin Voyages, LaserAway, and True Bella Medical Aesthetics — signaling comfort with both travel and beauty/aesthetics categories. As a current FashionNova Ambassador and spray tan artist with her own brand (@bronzedbyserinaa), she's a natural fit for affordable fashion, self-care, beauty treatments, and women's lifestyle brands targeting a Hispanic-American millennial audience. Her engagement rate of 0.54% is below benchmark for her follower range, and her posting cadence of under one post per week suggests she may be selective with content — brands should factor this into deliverable expectations and negotiate accordingly.