Joana Hernández

@shoaanaaa is a Mexican beauty and lifestyle creator with 239K followers who produces primarily video content (80%) focused on makeup tutorials, hair care, and personal lifestyle moments, posting nearly 3 times per week with a solid 3.87% engagement rate. Her authentic, relatable Spanish-language content blends beauty education with glimpses into her daily life, including her cats and hair transformation journey, making her ideal for beauty brands, hair care companies, and lifestyle products targeting Spanish-speaking audiences in Mexico. She has demonstrated strong partnerships with established beauty brands like Urban Decay Mexico, L'Oreal Paris, and Vichy Laboratories, with her recent content showing particular strength in hair loss and treatment solutions. Her specific mention of her hair color (8.45) and styling preferences suggests she appeals to audiences seeking practical beauty advice and authentic product recommendations.