Sky Solomon is a lifestyle and beauty creator at the University of Miami with 428K TikTok followers, blending makeup tutorials, college life vlogs, and pop culture hot takes — most notably around reality TV like Love Island USA. Her tone is casual, opinionated, and highly relatable to a Gen Z college audience, and her 4.5% engagement rate signals a genuinely connected following despite a lower posting cadence of roughly once every five days. She has already activated with Ulta Beauty in a campus partnership, making her a proven fit for beauty, drugstore, and lifestyle brands targeting college-aged women — particularly those with campus tour or experiential marketing components. Her organic mix of makeup content (including drugstore dupe recommendations) and cultural commentary makes her well-suited for accessible beauty brands, fashion, wellness, or entertainment properties looking to reach an engaged, trend-aware student demographic.
Content Analytics
Engagement Rate
4.5%
Calculated from recent posts
Posting Frequency
0.2 /week
Avg Likes
19K
Avg Views
940K
Avg Comments
305
Content Mix
Top Hashtags
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