Sofia Betancur

Sofia Betancur is a Medellín-based Colombian creator and model who blends aspirational lifestyle content with beauty and self-confidence messaging, primarily through carousel posts (60%) and video (40%). With 122K followers and a strong 4.87% engagement rate — well above industry benchmarks — she demonstrates a genuinely connected audience, particularly within the Colombian fashion and beauty space. Her tone shifts fluidly between playful and empowering, as seen in her captions ranging from casual night-out vibes to heartfelt brand integrations for her own aesthetics brand, Eclhar, and shapewear label Fajas Maria E. Brands in beauty, body treatments, fashion, wellness, and Latina lifestyle verticals would find a natural fit here, especially those targeting Spanish-speaking audiences in Latin America looking for an aspirational yet relatable face.