Sofía Sierra | FITNESS COACH

Sofia Sierra is a Spanish-language fitness coach based in the U.S. who specializes in content for women, blending motivational messaging with workout and lifestyle visuals — primarily through carousels (73%) with a warm, personal, and emotionally driven tone. With 157K followers, her engagement rate of 0.01% is notably low for her size, suggesting her audience may be passive or that her content reach has been impacted by posting cadence (under 1 post per week), which brands should factor into performance expectations. She has a well-established, ongoing relationship with Gymshark — appearing in multiple paid posts with a consistent discount code — making her a natural fit for activewear, women's wellness, and fitness supplement brands targeting Spanish-speaking Latinas in the U.S. and Mexico. Brands like Iron Side Mexico and World Gym Mexico in her bio also signal openness to gym equipment and facility partnerships, and her 1:1 coaching offer positions her as a credible voice for health and transformation programs targeting women.