Tatiana Leguizamo

Tatiana Leguizamo is a Colombian makeup artist based in Bucaramanga who creates visually driven beauty content almost exclusively in carousel format (93% sidecar posts), showcasing editorial makeup looks with a warm, celebratory, and personal tone in Spanish. With 68K followers but a notably low engagement rate of 0.15% and a slow posting cadence of roughly one post every three weeks, her account shows limited active audience interaction despite a defined niche. Her content signals a strong local and regional identity, making her a better fit for Colombian or Latin American beauty brands — particularly affordable cosmetics, local makeup studios, or regional lifestyle brands — rather than large-scale global campaigns. Brands should weigh her hyperlocal relevance and clear makeup artistry aesthetic against the need to address engagement and consistency before committing to a high-investment partnership.