thatcurllblog

@thatcurllblog is a curly hair specialist on TikTok with 119K followers and an exceptionally strong 10.08% engagement rate, creating entirely video-based content focused on curl care routines, techniques, and beauty and wellness topics with a Cambodian-American identity woven in. Her tone is personal, detail-oriented, and educational — she rewashes her hair to get tutorials right and builds out structured series like her "healthy curly hair guide," signaling a highly invested, trust-driven audience. She has established partnerships with relevant hair care brands including Dyson, Bounce Curl, Bread, and Tangle Teezer, making her a credible and category-experienced collaborator for hair tools, curl-specific products, and clean or wellness-oriented beauty brands. Her hashtag usage around cycle-syncing topics like #lutealphase also suggests a health-conscious audience overlap, opening doors for wellness, supplements, or lifestyle brands targeting women in their 20s.