InfluenceIT
Back to Creators
VC

VALERIA CASTRILLÓN.

📍Brazil🌐Portuguese
Save✦ Is this you? Claim this profile

Valeria Castrillon is a Brazilian lifestyle creator with nearly 56K followers who leans heavily into aesthetic-driven content, with 73% of her posts being carousel (sidecar) formats — suggesting she prioritizes curated, swipe-worthy visual storytelling over talking-head or vlog-style video. Her captions are minimal and mood-forward (often just emojis), which positions her as a vibe curator rather than an educator or storyteller, appealing to audiences who follow for aesthetic inspiration. She already co-owns or co-manages two fashion-adjacent brands (@santinni_boutique and @santinni.activewear), signaling strong alignment with apparel, activewear, and lifestyle categories — and suggesting she understands the brand side of the business. With a 2.41% engagement rate on a ~56K account and a very low posting cadence (0.3 posts/week), she may be selective about content, which could mean higher-quality integrations but limited volume output for campaigns requiring frequent deliverables.

Instagram

@valeriacastrillonb

Followers

56K

Following

543

Posts

35

Engagement:

Content Analytics

Active
Data calculated Jun 18, 2026

Engagement Rate

2.4%

Calculated from recent posts

Posting Frequency

0.3 /week

Avg Likes

1K

Avg Views

6K

Avg Comments

38

Content Mix

Video 20%
Carousel 73%
Image 7%
Video 20%
Carousel 73%

Interested in working with VALERIA?

Reach out to discuss a potential partnership and get access to full analytics.

Get in Touch