Val Sierra

@valsierrab is a Colombian-American beauty and lifestyle creator who posts 4.3 times per week to her 160K Spanish-speaking audience, mixing faith-based personal content with girly lifestyle topics including skincare, fashion, and beauty tutorials. Her authentic, conversational tone ("amiga convénceme o desinfluenciame") and vulnerability about personal struggles like self-acceptance create strong audience connection, evidenced by partnerships with premium brands like Chanel, Dior, MAC, and Gucci Beauty alongside accessible drugstore options. With a 2.37% engagement rate and video-heavy content strategy (67% videos), she's ideal for beauty, skincare, and lifestyle brands targeting Latina consumers, particularly those wanting to blend aspirational and accessible positioning. Her recent spiritual journey adds authenticity that resonates with faith-conscious audiences while maintaining her core beauty and self-love messaging.