Yessica Henao

Yessica Henao is a Colombian fashion and beauty content creator based in Medellín who produces primarily sidecar posts (50%) and videos (44%) showcasing outfit inspiration, styling tips, and beauty transformations. With 55,317 followers but a concerningly low 0.11% engagement rate and minimal posting frequency (0.1 posts per week), she appears to have an inactive or potentially inauthentic audience despite quality content that includes fashion education like layering techniques. Her Spanish-language content and focus on accessible styling advice would appeal to Latin American fashion brands, beauty companies, or local Colombian businesses seeking to reach a Medellín-based audience. However, the extremely low engagement rate and infrequent posting schedule present significant red flags that brands should investigate before partnership consideration.