zacruells

@zacruells is a Spanish-language TikTok creator targeting Latina beauty entrepreneurs — particularly lash artists and salon owners — with business coaching content focused on sales strategy, mindset, and professional growth. Her tone is direct and motivational, blending practical technique tips (like adhesive application advice) with empowerment messaging around motherhood and entrepreneurship, making her feel like a trusted peer mentor rather than a traditional influencer. With 115K followers and an existing partnership with StellaEs, she's already proven receptive to brand collaborations, and her highly niche hashtag ecosystem (lashista, lashboss, lashistaprofesional) signals a deeply targeted, professional audience rather than a casual beauty consumer one. Brands selling lash supplies, salon business tools, beauty education platforms, or professional-grade products would find strong alignment here — though her low posting cadence of roughly one video per week and 1.62% engagement rate suggest she's best suited for long-term ambassador roles rather than high-frequency campaign activations.