Top Instagram Creators in New York for Brand Partnerships (2026)

A NYC-based photographer who creates visually stunning content documenting New York City life, primarily through sidecar posts (80% of content) showcasing photography sessions at iconic locations like Central Park, Brooklyn Bridge, and upscale venues.

Focused on vanlife experiences, with a personal storytelling approach that documents her journeys across diverse destinations from desert landscapes to Japanese ski slopes.

Creates lifestyle content mixing luxury beauty, Great Dane pet content, and scenic location shots from Jackson Hole and NYC, with a video-heavy approach (53% video content) that emphasizes aspirational living and personal moments.

Is a professional makeup artist with 226,797 followers who creates eyeshadow tutorials and glam looks with a particular focus on glitter, 90s-inspired makeup, and smokey eyes.

Is a fashion influencer who creates aspirational style content centered around timeless, preppy aesthetics with a strong Blair Waldorf/Gossip Girl influence, posting 3.4 times per week to her 192K followers through a balanced mix of video content (47%) and carousel posts (53%).

Creates high-quality makeup tutorials and celebrity-inspired looks, focusing on trending beauty styles like "office siren" and "Aussie girl" makeup while recreating looks from stars like Kylie Jenner and Megan Fox.

A European creative duo based in New York who produces predominantly video content (67%) showcasing NYC street style and luxury lifestyle moments, maintaining a strong 5.1% engagement rate with their 153K followers.

A NYC-based beauty creator with 152,591 followers who focuses primarily on skincare content, posting video-heavy content (67% videos) at a steady pace of once weekly.

A NYC-based beauty and lifestyle creator with 137,626 followers who posts frequently (7.6 times per week) with an 80% video content focus and 2.72% engagement rate.

Is a Portuguese-speaking image consultant and personal shopper based in NYC with 134,449 followers who creates content around styling advice and wardrobe curation.

Focused on discovering serene, aesthetically-pleasing travel destinations, particularly boutique hotels and nature-focused experiences in Japan and seasonal getaways, while also featuring NYC local spots.

A New York-based creator with 124,661 followers who produces primarily video content (80% of posts) focusing on food reviews, lifestyle experiences, and beauty discoveries across NYC and surrounding areas.

Creates beauty and lifestyle content with 118,894 followers, focusing heavily on video content (83%) including GRWM tutorials, skincare routines, and makeup looks using her top hashtags of grwm, tutorial, makeup, and skincare.

Operates as a high-volume New York City lifestyle curator, posting 32.2 times weekly with 87% single images focused on food, fashion, events, and cultural trends across the city.

The branded Instagram account for M Social, a lifestyle hotel in Times Square, creating content that promotes their property and rooftop restaurant through event-driven posts and NYC lifestyle content.

Ally M.

Focused on fitness, beauty, and NYC living, posting twice weekly with a mix of videos and photo carousels to her 92K followers.

A luxury fashion and lifestyle creator based in NYC who focuses on high-end fashion content, particularly around events like NYFW, with recent Prada partnerships and a Vogue photography feature that signals strong industry connections.

Is a NYC-based fashion influencer who creates fall and transitional style content, with 88,691 followers and a strong 5.07% engagement rate despite posting only 0.7 times per week.

Is a NYC-based fashion and lifestyle creator who posts approximately once per week to her 83,458 followers, maintaining a 2.24% engagement rate through a balanced mix of video and carousel content.

Documents authentic New York street fashion through high-quality photography, featuring individuals aged 21-33 who blend vintage pieces from multiple decades (particularly 60s, 90s, and 2000s) with contemporary designer items.

Focused on fragrance, beauty, fashion, and fine dining experiences, with a sophisticated and aspirational tone that positions everyday moments as elevated rituals.

A NYC-based food and lifestyle creator who produces primarily video content (73%) showcasing restaurant experiences and beauty services across New York and Miami.

Creates polished fashion, beauty, and lifestyle content in NYC with a minimalist aesthetic, focusing primarily on outfit posts (67% carousel format) and beauty moments with captions that maintain a casual, understated tone.

Creates lifestyle and beauty content split between Vienna and NYC, posting primarily video content (67%) with a focus on luxury experiences, travel, and beauty routines.