Top Instagram Creators in New York for Brand Partnerships (2026)

Is a fashion and beauty creator with 440K followers who produces polished styling content and makeup tutorials with a glamorous, aspirational tone.

Creates lifestyle and cooking content with an aspirational preppy aesthetic, positioning herself as a young Martha Stewart with a Hamptons-influenced style.

A Spanish-speaking running influencer and mother with 413K followers who creates authentic content about marathon training, motherhood, and lifestyle, posting primarily videos with a 1.76% engagement rate.

A NYC-based photographer who creates visually stunning content documenting New York City life, primarily through sidecar posts (80% of content) showcasing photography sessions at iconic locations like Central Park, Brooklyn Bridge, and upscale venues.

Creates exclusively video-based beauty content focusing on eye makeup tutorials and beauty hacks, posting just 0.3 times per week to their 348,693 followers but with a concerning 0.04% engagement rate.

Focused on vanlife experiences, with a personal storytelling approach that documents her journeys across diverse destinations from desert landscapes to Japanese ski slopes.

Is a lifestyle and fashion creator based in New York who primarily posts curated photo carousels (80% sidecar posts) with minimal video content, maintaining a polished aesthetic despite a relatively low posting frequency of 0.4 times per week.

A Boston/NYC-based beauty creator with 302K followers who specializes in fast, accessible makeup content — her captions like "affordable summer makeup in 2 minutes" and consistent use of #affordablemakeup and #budgetfriendlymakeup signal a strong focus on democratizing beauty routines.

Creates fitness and lifestyle content on Instagram with 298K followers and a strong 3.93% engagement rate, positioning herself as an "online coach & hype girl" who blends workout content with trendy outfit posts.

Creates makeup-focused content for her 273K Instagram followers, primarily through video tutorials and reviews that recreate trending looks, particularly those inspired by Hailey Bieber.

Is a lifestyle and fashion content creator who primarily shares outfit inspiration through carousel posts (87% of content), focusing heavily on NYC street style and seasonal fashion with hashtags like #winterstyle, #ootd, and #nycstreetstyle.

Creates lifestyle and fashion content with 248,638 followers, posting 3.6 times weekly through a mix of videos (40%) and photo carousels (60%) featuring her travels, outfits, and personal moments.

A lifestyle creator based in Jackson Hole with a cosmopolitan background spanning London and NYC, posting a blend of personal life moments, her Great Dane (Lana), nature/lake content, and occasional beauty references — with video and carousel content making up the vast majority of her feed.

Is a lifestyle creator with 230K followers who produces polished fashion and travel content split between videos (33%) and carousel posts (67%) at a frequency of 1.6 posts per week.

Is a professional makeup artist with 226,797 followers who creates eyeshadow tutorials and glam looks with a particular focus on glitter, 90s-inspired makeup, and smokey eyes.

Is a hair and bridal lifestyle creator who documents her wedding journey and shares hair tutorials, maintaining a 3.86% engagement rate with 226,493 followers despite posting infrequently at 0.1 times per week.

A New York-based beauty and lifestyle creator whose content leans heavily into personal life milestones — most recently, a move to a new apartment — delivered with a warm, playful, and relatable tone that clearly resonates with her audience.

Is a fashion influencer who creates aspirational style content centered around timeless, preppy aesthetics with a strong Blair Waldorf/Gossip Girl influence, posting 3.4 times per week to her 192K followers through a balanced mix of video content (47%) and carousel posts (53%).

Posts (67% of content) featuring fashion outfits, travel experiences, and beauty/skincare content for her 171,866 Spanish-speaking followers.

Creates high-quality makeup tutorials and celebrity-inspired looks, focusing on trending beauty styles like "office siren" and "Aussie girl" makeup while recreating looks from stars like Kylie Jenner and Megan Fox.

Is a Venezuelan-Canadian creator based in NYC who produces predominantly sidecar posts (67%) and videos (27%) with an impressive 5.72% engagement rate across her 171k Instagram followers and 360k TikTok following.

A NYC-based lifestyle creator who focuses on styling, interiors, and intentional living content, posting 2.3 times weekly to her 168K followers through an even split of video and carousel posts.

A Dominican-American beauty creator and professional makeup artist based in NYC who has built a strong following (154K) around her striking resemblance to Jennifer Lopez, evidenced by her frequent use of JLo-related hashtags and transition content.

Creates fashion-focused content primarily through video (83% of posts) with a signature "where did you get that?" series featuring NYC street style and outfit inspiration alongside her mini dachshunds Parmigiano and Linguine.

A European creative duo based in New York who produces predominantly video content (67%) showcasing NYC street style and luxury lifestyle moments, maintaining a strong 5.1% engagement rate with their 153K followers.

A NYC-based beauty creator with 152,591 followers who focuses primarily on skincare content, posting video-heavy content (67% videos) at a steady pace of once weekly.

Focused on fashion, beauty, and hosting in NYC, posting primarily in Spanish to her 138K followers with a mix of video (47%) and carousel posts (53%).

A NYC-based beauty and lifestyle creator with 137,626 followers who posts frequently (7.6 times per week) with an 80% video content focus and 2.72% engagement rate.

Is a New York-based lifestyle and beauty creator with 136K followers, best known for her approachable, humor-forward content around hair care and everyday makeup — reinforced by her brand-in-progress, @dummiebeauty, which signals serious category investment beyond just posting.

Is a Portuguese-speaking image consultant and personal shopper based in NYC with 134,449 followers who creates content around styling advice and wardrobe curation.