Top Instagram Creators in New York for Brand Partnerships (2026)

Is a Miami/NYC/LA-based lifestyle creator with nearly 500K Instagram followers who spans beauty, haircare, wellness, and personal finance — a rare combination anchored by her "ex-Wall Street" credibility and her established brand, The Finance Baddie®.

A lifestyle and fashion creator with nearly 500K followers on Instagram, blending travel, beauty, and culture through a confident, witty, and unapologetically candid voice that resonates strongly with her audience — evidenced by a 4.03% engagement rate, which is well above the platform average for her follower tier.

Jazz Chisholm Jr.

A NYC-based chef, TV host, and cookbook author with nearly 500K Instagram followers and a solid 3.01% engagement rate, suggesting an actively invested audience for a creator at this scale.

Is a New York-based creative director, costume artist, and hair visionary whose Instagram is a portfolio of high-fashion editorial and runway work, with 73% of content delivered through sidecar posts that showcase multi-look, campaign-style storytelling.

Is a New York City-based lifestyle creator who blends florals, fashion, and beauty into a warm, personality-driven feed that skews heavily toward short-form video (87%).

A New York-based personal stylist and interior designer who creates aspirational yet accessible outfit content blending classic sensibility with elevated, investment-piece dressing — her captions like "I keep my eye on the trends but I'm not trendy" signal a sophisticated, anti-fast-fashion ethos that resonates with a mature, style-conscious audience.

Is a New York-based creator with 462K followers who sits at the intersection of film, beauty, and lifestyle content, leaning heavily into short-form video and carousel posts (87% of her content mix).

A New York-based photography account run by Hannah LaFollette Ryan, built around candid, intimate portraits of NYC subway riders' hands and the objects they carry — a concept that is both hyper-specific and deeply human.

Is a fashion and lifestyle creator based in New York City with over 457K Instagram followers, sharing a mix of polished outfit posts and personal moments that skew aspirational and emotionally expressive in tone.

A NYC-based midsize fashion creator with 455K followers who focuses on body-inclusive style and confidence-driven content, posting at a high cadence of 5.5x per week with a strong lean toward video (67%).

Is a fashion and beauty creator with 440K followers who produces polished styling content and makeup tutorials with a glamorous, aspirational tone.

Is a New York-based lifestyle creator whose content blends effortless home cooking, apartment renovation, and occasion dressing — captured through a polished, aspirational lens that feels personal rather than produced.

A lifestyle and fashion creator based across TX, LA, and NYC with over 425K followers, known for curating "affordable hidden gems" with a soft, aesthetic-driven style that appeals to young women navigating everyday life.

Is a lifestyle creator based between NYC and Atlanta who documents her life as a "hot mom" through fashion, beauty, travel, and hosting content — blending aspirational aesthetics with relatable, grounded storytelling.

A fashion and beauty creator with 421K followers who positions herself as an approachable "internet bestie," blending aspirational travel style with accessible outfit inspiration — her top hashtags skew heavily toward European summer aesthetics, Amalfi Coast looks, and beach fashion.

A New York City-based professional makeup artist with 421K followers who posts at a high cadence (9.5x/week), leaning heavily into video content (73%) that showcases editorial looks, on-set work, and tutorials in an upbeat, personality-driven tone.

Is a New York-based Gen-Z lifestyle creator who blends fashion, beauty, and Latin cultural identity into a vibrant, personality-driven feed that reads like a digital diary — exactly as her bio promises.

Is a New York-based lifestyle and fashion creator known for polished, editorial-leaning content with a warm, personal tone — her captions balance aspirational aesthetics with genuine storytelling, as seen in her behind-the-scenes styling previews and heartfelt collaboration posts.

Creates beauty-forward content on Instagram with a strong emphasis on video (73% of her content mix), focusing on makeup tutorials, product layering breakdowns, and glamour-inspired looks rooted in a rich, sensual aesthetic — think smoky eyes, warm tones, and old Hollywood references.

Is the Editor-in-Chief of Vogue Australia and co-founder of Wardrobe.NYC, making her one of the more credible fashion authority figures on Instagram with a highly curated, editorial-first presence rooted in sharp tailoring and minimalist luxury.

A Spanish-speaking running influencer and mother with 413K followers who creates authentic content about marathon training, motherhood, and lifestyle, posting primarily videos with a 1.76% engagement rate.

A NYC-based lifestyle and fashion creator with nearly 410K followers and a strong 3.91% engagement rate, posting over six times per week through a blend of video and carousel content.

A New York-based lifestyle and fashion creator with 407K followers who specializes in aspirational, everyday outfit content with a clean, minimalist aesthetic — think all-white looks, linen sets, and seasonal wardrobe staples.

Anna, a NYC-based photographer and content creator with 407K followers who documents New York City life through a polished, aspirational lens — covering iconic landmarks, local events, and personal photography services across Times Square, Central Park, and DUMBO.

Is a New York-based professional makeup artist with over 405K Instagram followers who documents her client work, editorial beauty projects, and personal moments across a content mix that skews heavily toward video (53%) and carousel posts.

A NYC-based fashion creator and FIT graduate who serves as Creative Director of @the_toe_official, bringing a clear editorial sensibility to her 397K Instagram following.

A New York- and Connecticut-based fashion and beauty creator with 388K followers, producing polished outfit-of-the-day content that mixes accessible high-street brands like H&M, Zara, and Mango with aspirational luxury names like Miu Miu, Versace, and Michael Kors.

Is a New York-based fashion and wardrobe stylist with 383K Instagram followers who creates polished yet approachable styling content — primarily short-form video (73%) — centered on building effortless, repeatable outfits from a refined wardrobe.

Is a NYC-based fashion stylist with a Barcelona background who creates outfit-focused content for both men and women, split evenly between Reels and carousel posts at a cadence of nearly 6 posts per week.