InfluenceIT
TikTok

Top TikTok Beauty Creators for Brand Partnerships (2026)

Discover verified TikTok beauty creators with authentic, highly-engaged audiences. From #BeautyTok specialists to GRWM creators, find beauty influencers with real data.

👥640+Beauty creators in our database
📈4–8%Average engagement rate in this niche
VerifiedReal TikTok accounts with authentic data
🎯50K–500KFollower range — the brand partnership sweet spot
A

atq_yourdistraction

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

A fashion-focused TikTok creator with 497.8K followers who specializes in outfit-of-the-day (OOTD) content, as evidenced by her consistent use of #ootdgirl, #ootdinspo, and #ootd hashtags.

Engagement rate4.8%
T

tanyasv_

TikTok Creator

BeautyLifestyleWellness
300K–500K followers

A Portuguese-speaking TikTok creator with nearly 500K followers who appears to focus on mystical and fairy-like content based on her bio's evil eye and fairy emojis.

Engagement rate4.8%
K

karolhentzy

TikTok Creator

BeautyFashionLifestyle
300K–500K followersUnited States

Creates lifestyle content for her 493,000 TikTok followers, posting primarily in Portuguese while based in the United States, indicating strong appeal to the Brazilian-American and broader Portuguese-speaking diaspora communities.

Engagement rate4.8%
J

justleahgrwm

TikTok Creator

BeautyFashionLifestyle
300K–500K followersLos Angeles, United States

Creates lifestyle and fashion content centered around her Harvard debate team experiences, with a focus on get-ready-with-me videos and shopping hauls featuring high-end brands like Dior, Alo, and Aritzia.

Engagement rate4.8%
A

alevintages

TikTok Creator

BeautyFashionLifestyle
300K–500K followersMexico

A Mexican fashion content creator with 472.7K followers who specializes in maximalist styling content, featuring vibrant "meximalismo" looks, GRWM videos, and fashion challenges that celebrate bold, colorful aesthetics.

Engagement rate4.8%
M

marta.makeupp

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

Creates beauty, fashion, lifestyle, and travel content on TikTok for a young Portuguese-speaking audience of 471,800 followers, with her bio emphasizing her 18-year-old demographic appeal through teen-focused emojis and styling.

Engagement rate4.8%
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lyricmariahheard

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

Is a fashion and lifestyle creator who positions herself as a "real life Bratzdoll" and advocates for limb difference representation in fashion and beauty content.

Engagement rate4.8%
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tiffanyexquisite

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

A TikTok creator with 467,900 followers who emphasizes authenticity by clearly stating "MY ONLY PAGE.

Engagement rate4.8%
A

applesaucy102

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

A 21-year-old TikTok creator with 467,200 followers who maintains an exceptionally high 11.54% engagement rate despite posting infrequently at just 0.2 posts per week.

Engagement rate4.8%

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K

kitsue__

TikTok Creator

BeautyFashionTravel
300K–500K followersJapan

A Japanese TikTok creator based in Osaka with 466,000 followers who uniquely creates content in Portuguese, suggesting strong connections to Brazil's large Japanese diaspora community or Portuguese-speaking audiences interested in Japanese culture.

Engagement rate4.8%
A

allina_ai

TikTok Creator

BeautyFashionLifestyle
300K–500K followersNyc, United States

A NYC-based lifestyle creator with 465.8K TikTok followers who posts 7.6 times weekly, maintaining a solid 3.67% engagement rate through a mix of outfit inspiration content and relationship commentary.

Engagement rate4.8%
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_darielaaa

TikTok Creator

Beauty
300K–500K followersUnited States

A Honduran-American TikTok creator in Texas who produces Spanish-language content focused on motherhood and beauty tutorials, posting 25.2 times per week to her 465,600 followers.

Engagement rate4.8%
H

hyerks24

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

A 23-year-old NYC-based TikTok creator with 449.5K followers who produces dance and trend-focused video content at a high frequency of 6.2 posts per week.

Engagement rate4.8%
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thefarahway_

TikTok Creator

BeautyLifestyleWellness
300K–500K followers

Creates lifestyle and beauty content centered around self-care routines, featuring nighttime skincare rituals and makeup tutorials with a cozy, aspirational aesthetic that incorporates her identity as a cat mom.

Engagement rate4.8%
S

sofia.ostro

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

Creates viral social experiment and street reaction content on TikTok, primarily featuring herself testing public reactions to her outfits and appearance with 200M+ monthly organic views and 449K followers.

Engagement rate4.8%
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themacsisters

TikTok Creator

BeautyFashionLifestyle
300K–500K followersUnited Kingdom

Produce fashion and beauty content centered around outfit inspiration, makeup tutorials, and "get ready with me" videos, with a particular focus on high-street fashion brands like Zara and Charlotte Tilbury cosmetics.

Engagement rate4.8%
T

trochez146

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

A TikTok creator with 443,400 followers who operates under a minimal bio approach with just "Trochez♥️," suggesting they let their content speak for itself.

Engagement rate4.8%
H

hekkerphood

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

A Brazilian lifestyle creator with 441K followers who focuses on women's health, curvy fashion, and beauty content with a bi-weekly sales approach indicated by her frequent use of #ventaquincenal.

Engagement rate4.8%

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N

nadyabels

TikTok Creator

BeautySkincare
300K–500K followers

A TikTok beauty creator with 440,300 followers who specializes in makeup tips and tutorials, as indicated by her bio "semua makeup tips ada disini💗" (all makeup tips are here).

Engagement rate4.8%
M

moroccanprincess

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

A Muslim lifestyle and travel creator who focuses on Albanian culture and Islamic content, posting videos exclusively to her 438,500 followers with a solid 4.11% engagement rate.

Engagement rate4.8%
S

sophielouiseknight

TikTok Creator

BeautyFashionLifestyle
300K–500K followersLondon, United Kingdom

A London-based fashion and lifestyle creator with 436.8K TikTok followers who appears to focus on outfit content and styling, as evidenced by her bio's emphasis on outfit details and her role as a Diamond Store Ambassador.

Engagement rate4.8%
F

favtallblonde

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

A Portuguese-speaking model and lifestyle creator with 437,700 TikTok followers who produces video content showcasing fashion fits, professional photoshoots, and lifestyle moments in NYC.

Engagement rate4.8%
A

angieee_nj

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

A Portuguese-speaking TikTok creator with 437.6K followers who appears to focus on fashion and beauty content, based on her cross-platform presence and hair-related account reference .

Engagement rate4.8%
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laemekiia

TikTok Creator

BeautySkincare
300K–500K followers

Creates beauty-focused content on TikTok with a strong emphasis on K-beauty products, viral makeup launches, and achieving "glazed donut" glowy skin aesthetics.

Engagement rate4.8%
U

ummitskatt

TikTok Creator

BeautyLifestyle
300K–500K followers

Creates casual lifestyle and beauty content on TikTok with a Gen Z aesthetic, posting approximately 1.3 videos per week to her 436K followers.

Engagement rate4.8%
B

bakit_aljon

TikTok Creator

BeautyWellnessSkincare
300K–500K followers

A Filipino TikTok creator with 433,300 followers who primarily creates skincare and beauty product promotions alongside dance tutorial content, posting infrequently at 0.2 times per week with a modest 0.84% engagement rate.

Engagement rate4.8%
M

minjacks

TikTok Creator

BeautyLifestyleFood
300K–500K followers

A 26-year-old Guatemalan TikTok creator with 430.9K followers and an exceptional 16.24% engagement rate who produces authentic lifestyle content centered around disability awareness, skincare routines, and gaming.

Engagement rate4.8%

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O

onlauribr

TikTok Creator

BeautyFashion
300K–500K followersBrazil

Operates as a Brazilian women's fashion brand account rather than a traditional influencer, showcasing their clothing collections through product-focused video content posted roughly once every 3 days to their 427,000 followers.

Engagement rate4.8%
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lynnbeauty02

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

Creates curvy fashion and lifestyle content on TikTok, showcasing outfit-of-the-day looks, hair transformations, and food experiences with a confident, upbeat tone that celebrates body positivity.

Engagement rate4.8%
B

brittandthegirls

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

Creates lifestyle and family content on TikTok with 424.6K followers, posting 8 times per week with a 2.06% engagement rate focused on her life as a mom to twin girls.

Engagement rate4.8%

Working with Beauty Influencers: What Brands Need to Know

Mid-tier beauty creators (50K–500K followers) consistently outperform macro influencers when it comes to conversion. Their audiences are genuinely interested in beauty content rather than celebrity culture, leading to engagement rates 2–4× higher than accounts above 1 million followers.

In the beauty niche, expect authentic engagement rates of 3–8% on Instagram and 5–12% on TikTok. Beauty audiences respond especially well to tutorial-format Reels, product comparison stories, and honest review content — these formats drive saves and shares, which amplify organic reach.

Common content formats include Get Ready With Me (GRWM) videos, unboxing hauls, before-and-after skincare routines, and product dupes content. Brands that provide creative freedom and avoid scripted messaging see 40–60% higher engagement than those that restrict creators to rigid briefs.

For campaign success, provide products 3–4 weeks ahead of the posting date, brief for authentic use rather than endorsement, and consider multi-post campaigns — beauty audiences trust creators who use products over time rather than one-off sponsored posts.

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