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TikTok

Top TikTok Wellness Creators for Brand Partnerships (2026)

Find verified TikTok wellness creators covering mental health, mindfulness, and holistic living. Our database includes yoga creators, therapist influencers, and wellness educators.

👥132+Wellness creators in our database
📈4–8%Average engagement rate in this niche
VerifiedReal TikTok accounts with authentic data
🎯50K–500KFollower range — the brand partnership sweet spot
U

ufy__xxx

TikTok Creator

LifestyleWellnessParenting
300K–500K followers

A Portuguese-speaking lifestyle influencer and mother with 494,400 TikTok followers who creates content around motherhood and daily life experiences.

Engagement rate4.8%
T

tanyasv_

TikTok Creator

BeautyLifestyleWellness
300K–500K followers

A Portuguese-speaking TikTok creator with nearly 500K followers who appears to focus on mystical and fairy-like content based on her bio's evil eye and fairy emojis.

Engagement rate4.8%
K

karolhentzy

TikTok Creator

BeautyFashionLifestyle
300K–500K followersUnited States

Creates lifestyle content for her 493,000 TikTok followers, posting primarily in Portuguese while based in the United States, indicating strong appeal to the Brazilian-American and broader Portuguese-speaking diaspora communities.

Engagement rate4.8%
K

kennovate

TikTok Creator

FitnessLifestyleWellness
300K–500K followers

A TikTok creator with 488.8K followers whose bio emphasizes personal growth and self-improvement, suggesting they create content focused on mindfulness, mental wellness, and character development.

Engagement rate4.8%
T

thefarahway_

TikTok Creator

BeautyLifestyleWellness
300K–500K followers

Creates lifestyle and beauty content centered around self-care routines, featuring nighttime skincare rituals and makeup tutorials with a cozy, aspirational aesthetic that incorporates her identity as a cat mom.

Engagement rate4.8%
B

bakit_aljon

TikTok Creator

BeautyWellnessSkincare
300K–500K followers

A Filipino TikTok creator with 433,300 followers who primarily creates skincare and beauty product promotions alongside dance tutorial content, posting infrequently at 0.2 times per week with a modest 0.84% engagement rate.

Engagement rate4.8%
I

isla5498

TikTok Creator

FashionLifestyleWellness
300K–500K followers

A family lifestyle creator who documents her life as a pregnant mother of six children (five daughters and expecting a baby boy) through relatable video content on TikTok.

Engagement rate4.8%
B

brittandthegirls

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

Creates lifestyle and family content on TikTok with 424.6K followers, posting 8 times per week with a 2.06% engagement rate focused on her life as a mom to twin girls.

Engagement rate4.8%
L

lauu_kzallaz

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

A Portuguese-language TikTok creator based in Austin, Texas with 413,500 followers who appears to focus on lifestyle content with feminine, dreamy aesthetics as indicated by her ballet, cloud, and bow emojis.

Engagement rate4.8%

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A

aliciadurann

TikTok Creator

BeautyFashionWellness
300K–500K followers

Alicia Durán creates Spanish-language plus-size fashion and body positivity content on TikTok, focusing heavily on affordable fashion hauls and styling tips for curvy women with hashtags like #tallasgrandes and #bodypositive.

Engagement rate4.8%
C

carmenllatas

TikTok Creator

FitnessLifestyleTravel
300K–500K followers

Is a Spanish adventure and sports lifestyle creator who produces travel and fitness content with an exceptionally high 62.64% engagement rate across her 404,700 TikTok followers.

Engagement rate4.8%
S

sabilicioussab

TikTok Creator

BeautyLifestyleWellness
300K–500K followers

Creates relatable lifestyle content with a focus on cultural commentary, relationship humor, and product recommendations, posting roughly once every 10 days to her 384,500 TikTok followers with a solid 4% engagement rate.

Engagement rate4.8%
N

ninersslifeee

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

An 18-year-old high school senior who creates get-ready-with-me content focused on fashion, beauty, and lifestyle, posting approximately 0.6 times per week to her 373,800 TikTok followers with an exceptionally strong 26.79% engagement rate.

Engagement rate4.8%
M

marinagudov

TikTok Creator

BeautyLifestyleWellness
300K–500K followersUkraine

Creates lifestyle and routine-focused content on TikTok, specializing in "day in my life" vlogs, morning routines, and hair transformation videos that showcase her polished, aesthetic-driven lifestyle across the Bay Area and Tahoe regions.

Engagement rate4.8%
M

mr.aar0n

TikTok Creator

LifestyleWellness
300K–500K followers

A Portuguese-language TikTok creator with 368,400 followers who appears to be affiliated with Vital Influence, suggesting professional influencer representation and business-minded content approach.

Engagement rate4.8%
V

vale.castaneda.0

TikTok Creator

FitnessLifestyleWellness
300K–500K followersColombia

Is a Colombian fitness creator with 368K TikTok followers who primarily posts gym and workout content, achieving a strong 9.88% engagement rate despite posting infrequently at 0.3 times per week.

Engagement rate4.8%
R

raitryna

TikTok Creator

LifestyleWellnessTech
300K–500K followers

A lifestyle and financial wellness creator on TikTok with 360,000 followers who focuses on helping her audience "live their best life" through practical savings and investing advice.

Engagement rate4.8%
C

cowgirlgoldfish

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

A 20-year-old lifestyle and fashion creator who posts 10.6 times weekly to her 340,600 TikTok followers, maintaining an impressive 9.83% engagement rate.

Engagement rate4.8%

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S

sophthickfitness

TikTok Creator

FashionFitnessLifestyle
300K–500K followers

Creates body-positive fashion and lifestyle content for her 357K TikTok followers, focusing on outfit styling for mid-size bodies while openly discussing her experiences with endometriosis and lipoedema.

Engagement rate4.8%
M

mykennax

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

Focused on comfort, self-care, and relatable experiences, positioning herself as a "big sister" figure offering advice on relationships, mental health, and everyday style.

Engagement rate4.8%
J

jasminazizam

TikTok Creator

BeautyLifestyleWellness
300K–500K followers

Is a German-Persian beauty and lifestyle creator with 347K followers who posts video content 3.8 times per week, achieving a 1.37% engagement rate on TikTok.

Engagement rate4.8%
C

charleenmurphyy

TikTok Creator

LifestyleTravelWellness
300K–500K followers

Is a lifestyle and travel content creator on TikTok with 346,600 followers and a strong 7.39% engagement rate, though she posts infrequently at just 0.2 times per week.

Engagement rate4.8%
_

_bethanycook

TikTok Creator

BeautyFashionLifestyle
300K–500K followers

Creates body-positive fashion and lifestyle content on TikTok, posting 8.3 times weekly to her 330K followers with messaging focused on confidence, midsize fashion, and healing body image insecurities.

Engagement rate4.8%
G

gray_vacc

TikTok Creator

FitnessLifestyleWellness
300K–500K followers

Is a transgender certified personal trainer who creates fitness and lifestyle content specifically for the LGBTQ+ community, particularly focusing on trans and FTM experiences with 339,400 followers and a solid 3.08% engagement rate.

Engagement rate4.8%
L

lookwhoshira

TikTok Creator

BeautyLifestyleWellness
300K–500K followersNyc, United States

A NYC-based lawyer turned beauty and lifestyle content creator who posts 10.6 times weekly to her 334K TikTok following, though her 0.45% engagement rate suggests audience connection challenges.

Engagement rate4.8%
T

treedflx

TikTok Creator

FashionLifestyleWellness
300K–500K followers

Creates men's fashion and lifestyle content centered around "redefining masculinity," showcasing daily outfits through get-ready-with-me videos that blend style with authentic moments like study sessions and nights out.

Engagement rate4.8%
L

lorealparisusa

TikTok Creator

BeautyFashionLifestyle
300K–500K followersParis, France

L'Oréal Paris USA creates exclusively video content showcasing their cosmetics and skincare products through celebrity partnerships, red carpet moments, and lifestyle aesthetics, posting 9.5 times weekly with a focus on luxury beauty positioning.

Engagement rate4.8%

Want full profiles, engagement data & direct contact?

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C

calidoniomia

TikTok Creator

BeautyFitnessLifestyle
300K–500K followers

Creates lifestyle content centered around Christian faith, fitness, beauty, and motherhood, with an exceptionally high 51.37% engagement rate among her 314K followers despite posting infrequently at 0.2 times per week.

Engagement rate4.8%
A

andreaboldbodyyy

TikTok Creator

LifestyleWellness
300K–500K followers

An astrology-focused creator with 307.6k followers who produces video content centered on astrological predictions, planetary movements, and zodiac insights, though she posts infrequently at just 0.2 times per week with a 2.38% engagement rate.

Engagement rate4.8%
H

hannahcorallo

TikTok Creator

LifestyleWellness
300K–500K followers

Is a Portuguese-speaking TikTok creator with 306K followers who creates content from an East Coast perspective, identifying as a Pisces in her bio which suggests astrology/lifestyle content may be part of her niche.

Engagement rate4.8%

Working with Wellness Influencers: What Brands Need to Know

Wellness is one of the fastest-growing creator categories. Mid-tier wellness creators carry significant trust — often more than health publications — because followers see them as accessible, relatable guides rather than distant experts.

Wellness content engagement sits at 4–8% on Instagram and 6–14% on TikTok. Morning routine and "what I take every day" formats drive the highest product consideration of any content type in the category.

Supplement, app, and service brands dominate this category, but physical wellness products also perform well when integrated into authentic daily routine content. Avoid clinical or overly scientific messaging — wellness audiences respond to lived experience.

Wellness audiences are among the most skeptical of overtly commercial content. Long-term ambassador partnerships consistently outperform one-off sponsored posts by 3–5× in brand recall and purchase intent.

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