InfluenceIT
TikTok

Los Mejores Influencers de Moda en TikTok para Marcas (2026)

Descubre creadores de moda verificados en TikTok hispanohablantes. Nuestra base de datos cubre creadores de outfits, tendencias y estilo con datos reales de engagement.

278+creadores verificados
4–8%engagement medio
50K–500K seguidores
Y

yoanazafiroo

TikTok Creator

FashionLifestyle
300K–500K followersSpain

A Spanish-language TikTok creator with 498.2K followers who operates primarily as a fashion entrepreneur, promoting her own clothing line through her website yoanazafiro.com.

Engagement rate4.8%
O

ohjuliettestore

TikTok Creator

BeautyFashion
300K–500K followersMadrid, Spain

A Madrid-based family fashion business (est.

Engagement rate4.8%
K

kathedhx

TikTok Creator

FashionLifestyleTravel
300K–500K followersMadrid, Spain

A Spanish-language TikTok creator based in Madrid with nearly 484K followers and a strong 6.35% engagement rate, suggesting her audience is highly active and genuinely invested in her content.

Engagement rate4.8%
K

karla_mendez_5

TikTok Creator

Fashion
300K–500K followersHonduras

A Honduras-based TikTok Shop creator who posts exclusively short-form video content at a remarkably high volume — nearly 109 posts per week — focused on Spanish-language women's fashion, including shapewear (fajas), palazzo pants, bras, dresses, and everyday outfits.

Engagement rate4.8%
A

alevintages

TikTok Creator

BeautyFashionLifestyle
300K–500K followersMexico

A Mexican fashion content creator with 472.7K followers who specializes in maximalist styling content, featuring vibrant "meximalismo" looks, GRWM videos, and fashion challenges that celebrate bold, colorful aesthetics.

Engagement rate4.8%
M

marthacasillas80

TikTok Creator

Fashion
300K–500K followersMexico

Creates Spanish-language fashion content focused on affordable, comfortable women's clothing with an emphasis on casual styles like loose dresses, oversized shirts, and platform sandals.

Engagement rate4.8%
C

claurojass__

TikTok Creator

FashionLifestyleTravel
300K–500K followersCosta Rica

Creates lifestyle and fashion content on TikTok with a focus on Costa Rican culture, evidenced by her frequent use of #puravida and #costarica hashtags.

Engagement rate4.8%
A

acfashion07

TikTok Creator

FashionLifestyle
300K–500K followersCosta Rica

A Costa Rica-based fashion creator with 460K TikTok followers who posts exclusively short-form video content centered on style and moda, consistently anchoring content to a local Costa Rican identity.

Engagement rate4.8%
T

todosevaletv

TikTok Creator

FashionLifestyleTravel
300K–500K followersBogotá, Colombia

A Colombian lifestyle and entertainment creator based in Bogotá, with over 453K TikTok followers and a high-volume posting cadence of 11+ videos per week, signaling strong content consistency and platform commitment.

Engagement rate4.8%

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N

nerearodrigueezz

TikTok Creator

BeautyFashionLifestyle
300K–500K followersMadrid, Spain

Is a Madrid-based TikTok creator with 447K followers who posts exclusively short-form video content in a casual, humorous, and highly relatable style — her captions are spontaneous and conversational, mixing Spanish and English in a way that reflects a bilingual, culturally fluid audience.

Engagement rate4.8%
M

modalatinacr

TikTok Creator

Fashion
300K–500K followersSan José, Costa Rica

Operates as a retail-focused TikTok account promoting Colombian shapewear and women's fashion with 443,500 followers but an extremely low 0.02% engagement rate.

Engagement rate4.8%
M

mariac_valenciae

TikTok Creator

BeautyFashionFood
300K–500K followersColombia

A Colombian TikTok creator based in Medellín with a substantial following of 439K and an exceptionally high engagement rate of 35.99%, signaling a deeply loyal and reactive audience despite posting at a very low frequency of roughly one video per week.

Engagement rate4.8%
L

lamilagrosa140

TikTok Creator

BeautyFashionLifestyle
300K–500K followersCaracas, Venezuela

A Venezuelan TikTok creator based in Caracas with 437K followers, producing exclusively short-form video content at a steady cadence of roughly 2 posts per week and maintaining a solid 3.31% engagement rate.

Engagement rate4.8%
K

karencita.munoz

TikTok Creator

FashionLifestyle
300K–500K followersGuadalajara, Mexico

A Spanish-language fashion creator on TikTok with 437K followers, focused entirely on women's clothing, trends, and boutique entrepreneurship — she also runs her own physical clothing store in Guadalajara, Mexico .

Engagement rate4.8%
A

aitana_modakids

TikTok Creator

Fashion
300K–500K followersBuenos Aires, Argentina

Operates as a wholesale children's clothing manufacturer and retailer based in Buenos Aires, creating Spanish-language video content that showcases their aesthetic kids' apparel line including jeans, jackets, and trendy pieces for ages 6-16.

Engagement rate4.8%
M

mariamooreno._

TikTok Creator

FashionLifestyleTravel
300K–500K followersMálaga, Spain

Is a TikTok creator based in Málaga with 423,500 followers who maintains a bright, sunny aesthetic that aligns with her Spanish coastal location.

Engagement rate4.8%
C

camila.esguerra

TikTok Creator

BeautyFashionLifestyle
300K–500K followersColombia

Is a Colombian singer-songwriter on TikTok with 412K followers and an exceptionally high engagement rate of 14.55%, signaling a deeply loyal and active audience.

Engagement rate4.8%
O

ordatwins

TikTok Creator

FashionLifestyleTravel
300K–500K followersBarcelona, Spain

Are Barcelona-based travel creators producing hyper-local city guides and day-trip content exclusively in video format, with a strong focus on free activities, hidden gems, and accessible travel across Barcelona and the Costa Brava.

Engagement rate4.8%

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A

aliciadurann

TikTok Creator

BeautyFashionWellness
300K–500K followersSpain

Creates Spanish-language plus-size fashion and body positivity content on TikTok, focusing heavily on affordable fashion hauls and styling tips for curvy women with hashtags like #tallasgrandes and #bodypositive.

Engagement rate4.8%
G

gloriagonzalez_unique52

TikTok Creator

BeautyFashionLifestyle
300K–500K followersSpain

Creates Spanish-language fashion and beauty content specifically for women over 50, with 402,900 followers and a focused engagement rate of 1.52% despite posting only 0.3 times per week.

Engagement rate4.8%
M

moda_chic_

TikTok Creator

Fashion
300K–500K followersSanta Cruz, Bolivia

A Bolivia-based fashion retailer who creates Spanish-language product showcase videos on TikTok, featuring party dresses, sequined jumpsuits, and Brazilian-style clothing from their physical store location in Santa Cruz.

Engagement rate4.8%
S

sivi.ecx

TikTok Creator

FashionLifestyle
300K–500K followersQuito, Ecuador

A Quito-based fashion retailer operating on TikTok with nearly 402K followers, using the platform entirely through video content to showcase and sell dresses — ranging from everyday styles to formal and gala wear.

Engagement rate4.8%
B

baxx.company

TikTok Creator

Fashion
300K–500K followersBuenos Aires, Argentina

A Buenos Aires-based wholesale and retail clothing brand operating out of the Avellaneda flores market, posting exclusively short-form video content at a high cadence of roughly 21 videos per week.

Engagement rate4.8%
J

julylandastyle

TikTok Creator

FashionWellness
300K–500K followersSpain

A Spanish-language image consultant on TikTok with 389K followers who creates outfit styling content rooted in slow fashion and capsule wardrobe philosophy, captured entirely in video format across nearly 6 posts per week.

Engagement rate4.8%
J

jeans_vm

TikTok Creator

Fashion
300K–500K followersColombia

Operates as a denim fashion business on TikTok, promoting their own brand "Jeans VM" with a focus on trendy jeans and fashion pieces like barrel jeans and short skirts, targeting Spanish-speaking audiences primarily in what appears to be Colombia based on phone number formats.

Engagement rate4.8%
R

ruesworldd

TikTok Creator

FashionTech
300K–500K followersMiami, Honduras

A Honduras-based TikTok creator with 381K followers who specializes in fashion content, sewing tutorials, and videography.

Engagement rate4.8%
D

dani_garcia20057

TikTok Creator

BeautyFashionLifestyle
300K–500K followersColombia

Is a 20-year-old Colombian TikToker from Medellín who creates casual lifestyle and trend-based video content, posting infrequently at 0.2 times per week but maintaining a strong 7.61% engagement rate with her 381,000 followers.

Engagement rate4.8%

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B

bellaboutique_peru

TikTok Creator

BeautyFashion
300K–500K followersPeru

Operates as a regional fashion retailer with physical stores across three Peruvian cities (Chiclayo, Piura, and Trujillo), creating highly frequent content at 13.1 posts per week that showcases styling tips, new inventory arrivals, and outfit inspiration for women.

Engagement rate4.8%
T

taocollection_

TikTok Creator

Fashion
300K–500K followersMexico

A Mexican wholesale fashion distributor with 296,300 followers who creates educational styling content focused on outfit combinations, color coordination, and fashion tips for looking elegant and youthful.

Engagement rate4.8%
P

paula_buelvas

TikTok Creator

BeautyFashion
300K–500K followersColombia

Is a Colombian fashion designer and content creator with 378K TikTok followers who produces 100% short-form video content focused on outfit checks, styling solutions, and wearable fashion for a Latin American audience.

Engagement rate4.8%

Influencers de Moda en TikTok: La Mayor Base de Datos Verificada

Con 1.317 creadores verificados, la moda en TikTok es la categoría más grande de toda la base de datos de InfluenceIT. La tasa de engagement mediana es del 7,95%, con una media de 504.854 visualizaciones por vídeo. Este volumen de creadores verificados y estos niveles de engagement hacen de TikTok el canal de mayor escala disponible para marcas de moda que buscan presencia en el mercado hispanohablante.

MétricaDato verificado
Creadores de moda verificados en TikTok1.317 (mayor categoría de la base de datos)
Tasa de engagement mediana7,95%
Media de visualizaciones por vídeo504.854
Comparativa: moda Instagram568 creadores / 3,23% engagement

El Poder de la Viralidad en Moda TikTok: Alcance Más Allá del Seguidor

TikTok ha eliminado el vínculo entre el tamaño de la audiencia y el alcance del contenido. Un creador de moda con 80.000 seguidores puede generar 3–5 millones de visualizaciones en un solo vídeo cuando el algoritmo lo amplifica. La moda es uno de los nichos con mayor probabilidad de viralidad orgánica — la combinación de visuales atractivos, ritmo dinámico y la cultura de tendencias de TikTok crea las condiciones perfectas para que el contenido de moda se distribuya masivamente.

Formatos de Moda TikTok con Mayor Alcance Orgánico

  • Fashion hauls: presentación de múltiples prendas en un vídeo, altamente compartible
  • "Get The Look" (recreación de look a menor precio): viral por su componente de accesibilidad
  • Outfit of the day (OOTD): formato de alta consistencia, ideal para integración de marca
  • Transformaciones de estilo antes/después: alta retención de visualización
  • Try-on haul en tienda: autenticidad de locación, alto engagement de curiosidad
  • Trending sounds + fashion content: amplificación algorítmica por uso de audio viral

TikTok Shop y el Comercio de Moda en la Plataforma

TikTok Shop está transformando el recorrido de compra en moda. Los vídeos con producto etiquetado permiten compras directas desde el contenido sin salir de la plataforma. Las marcas de moda que trabajan con creadores de TikTok con acceso a TikTok Shop reportan tasas de conversión significativamente superiores a los formatos de "link en bio" por la reducción drástica de fricción en el proceso de compra.

Precios Orientativos: Moda en TikTok, España (2026)

TierSeguidoresVídeo dedicado (€)Mención en haul (€)Pack mensual (€)
Micro10K – 50K150 – 60080 – 300400 – 1.500
Medio bajo50K – 150K600 – 1.800300 – 9001.500 – 4.500
Medio alto150K – 500K1.800 – 5.500900 – 2.8004.500 – 13.000
Macro500K+5.500 – 18.000+2.800 – 8.000+13.000 – 40.000+

Preguntas Frecuentes

¿Cuántos influencers de moda hay en TikTok en la base de datos de InfluenceIT?

InfluenceIT tiene verificados 1.317 creadores de moda en TikTok — la categoría más grande de toda la base de datos. La tasa de engagement mediana es del 7,95% con una media de 504.854 visualizaciones por vídeo.

¿Qué engagement puedo esperar de una colaboración de moda en TikTok?

La tasa de engagement mediana para creadores de moda en TikTok es del 7,95% — más del doble que la media de moda en Instagram. Con 504.854 visualizaciones de media por vídeo, una sola colaboración en TikTok puede generar más impresiones que múltiples publicaciones de Instagram combinadas.

¿Cuánto cuesta una colaboración de moda en TikTok en España?

Para creadores de nivel medio (50.000–500.000 seguidores), los precios orientativos oscilan entre 600€ y 5.500€ por vídeo dedicado. Las menciones en fashion hauls son más accesibles (300€–2.800€) y pueden ser igualmente efectivas para productos que se presentan bien en contexto de múltiples prendas.

¿Qué formatos de moda funcionan mejor en TikTok para una marca?

Los fashion hauls y los "Get The Look" son los formatos de mayor alcance orgánico. Los hauls integran el producto en un contexto natural de múltiples prendas, mientras que los "Get The Look" viralizan por su componente de accesibilidad — recrear un look aspiracional a menor precio es uno de los contenidos más compartidos en moda TikTok.

¿Cuántos seguidores necesita tener un creador de moda en TikTok para ser efectivo?

En TikTok, el tamaño del seguidor es menos determinante que en Instagram porque el algoritmo distribuye el contenido más allá del seguidor base. Un creador con 50.000–200.000 seguidores y alta tasa de engagement puede superar en alcance real a un macro influencer con bajo engagement. Busca tasas por encima del 6% y medias de visualización superiores a 200.000 vistas por vídeo.

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