InfluenceIT
TikTok

Los Mejores Influencers de Moda en TikTok para Marcas (2026)

Descubre creadores de moda verificados en TikTok hispanohablantes. Nuestra base de datos cubre creadores de outfits, tendencias y estilo con datos reales de engagement.

44+creadores verificados
4–8%engagement medio
50K–500K seguidores
A

alevintages

TikTok Creator

BeautyFashionLifestyle
300K–500K followersMexico

A Mexican fashion content creator with 472.7K followers who specializes in maximalist styling content, featuring vibrant "meximalismo" looks, GRWM videos, and fashion challenges that celebrate bold, colorful aesthetics.

Engagement rate4.8%
D

dani_garcia20057

TikTok Creator

BeautyFashionLifestyle
300K–500K followersColombia

Is a 20-year-old Colombian TikToker from Medellín who creates casual lifestyle and trend-based video content, posting infrequently at 0.2 times per week but maintaining a strong 7.61% engagement rate with her 381,000 followers.

Engagement rate4.8%
B

bellaboutique_peru

TikTok Creator

BeautyFashion
300K–500K followersPeru

Operates as a regional fashion retailer with physical stores across three Peruvian cities (Chiclayo, Piura, and Trujillo), creating highly frequent content at 13.1 posts per week that showcases styling tips, new inventory arrivals, and outfit inspiration for women.

Engagement rate4.8%
E

elsa.gervasi

TikTok Creator

BeautyFashion
300K–500K followersMadrid, Spain

Focused on trend forecasting and outfit inspiration, particularly predicting 2026 fashion trends with a distinctly Spanish perspective from her base in Madrid.

Engagement rate4.8%
I

isabelmarind

TikTok Creator

BeautyFashionLifestyle
300K–500K followersMadrid, Spain

Is a Spanish fashion and beauty creator based in Madrid who produces high-quality video content focused on fashion trends, style tips, and lifestyle content, posting approximately once every 10 days to her 362K followers.

Engagement rate4.8%
C

chriisguz_95

TikTok Creator

FashionLifestyle
300K–500K followersChile

A Chilean fashion content creator with 308K followers who produces practical men's fashion tips and styling advice through 100% video content, posting nearly 3 times weekly in Spanish.

Engagement rate4.8%
L

leska_beauty

TikTok Creator

BeautyFashion
300K–500K followersChile

A Chilean fashion content creator with 305,900 TikTok followers who specializes in curvy-friendly women's clothing and styling, posting exclusively video content at 0.7 posts per week with a 1.36% engagement rate.

Engagement rate4.8%
T

taocollection_

TikTok Creator

Fashion
200K–300K followersMexico

A Mexican wholesale fashion distributor with 296,300 followers who creates educational styling content focused on outfit combinations, color coordination, and fashion tips for looking elegant and youthful.

Engagement rate4.8%
G

gerhardiaxx

TikTok Creator

FashionLifestyle
200K–300K followersMadrid, Spain

A Madrid-based men's fashion and grooming creator who produces comprehensive style guides covering everything from streetwear styling and haircare for curly hair to dating preparation and fragrance recommendations.

Engagement rate4.8%

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V

valerymontalvo_

TikTok Creator

BeautyFashionLifestyle
200K–300K followersDubai, Colombia

Is a Colombian content creator based in Dubai who produces video content celebrating her Latina identity and lifestyle, with captions mixing English and cultural references like "Latina😍 #colombia #colombian #girl #oldschool." Her exceptionally high 57.85% engagement rate with 267,600 followers demonstrates strong audience connection despite posting infrequently at 0.1 posts per week, suggesting high-quality, viral-worthy content that resonates deeply with her community.

Engagement rate4.8%
K

keler_fashion

TikTok Creator

Fashion
200K–300K followersPeru

A Peruvian fashion retailer on TikTok with 267,000 followers and a solid 5.01% engagement rate, specializing in affordable women's clothing including dresses, two-piece sets, and jumpsuits sourced from Lima's Gamarra textile district.

Engagement rate4.8%
K

kadeboutique_

TikTok Creator

BeautyFashionLifestyle
200K–300K followersColombia

A Colombian fashion retailer based in Cali that creates product showcase videos featuring trendy women's clothing including party dresses, sets, and casual wear, with captions that emphasize confidence and sophistication.

Engagement rate4.8%
A

akadeliciagal

TikTok Creator

FashionLifestyle
200K–300K followersArgentina

An Argentine DJ and fashion enthusiast with 236,400 TikTok followers who creates content around music, clothing, and sneaker collections.

Engagement rate4.8%
P

paazzjjx

TikTok Creator

BeautyFashionLifestyle
200K–300K followersChile

A 15-year-old Chilean beauty and lifestyle creator who produces Spanish-language GRWM (Get Ready With Me) content and haul videos with an exceptionally high 49.55% engagement rate across 234.8K followers.

Engagement rate4.8%
D

darysbarrios19

TikTok Creator

BeautyFashionLifestyle
200K–300K followersSpain

A Venezuelan creator based in Barcelona who produces trending dance and lifestyle video content exclusively in Spanish, posting infrequently (0.2 posts/week) but achieving an exceptional 23.48% engagement rate with her 215.5K followers.

Engagement rate4.8%
I

ivanaramirezm

TikTok Creator

Fashion
100K–200K followersMexico

Is a fashion-focused TikTok creator with 173,400 followers who produces video content showcasing daily outfits and fashion week looks, posting approximately once per week with a strong 7.29% engagement rate.

Engagement rate4.8%
M

mau.pexx

TikTok Creator

Fashion
100K–200K followersPeru

A Peruvian fashion creator focused exclusively on outfit inspiration content, posting 8.3 times per week to her 173,600 TikTok followers with consistent use of hashtags like #ootd, #outfitpinterest, and #fitcheck.

Engagement rate4.8%
M

marlibylinaocampo

TikTok Creator

Fashion
100K–200K followersColombia

Marli Lina Ocampo operates a B2B fashion wholesale business on TikTok, exclusively showcasing Colombian women's clothing including basic t-shirts, oversized blouses, and luxury blouses to her 173,500 followers from Cali, Colombia.

Engagement rate4.8%

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J

jade_imponiendo.moda

TikTok Creator

FashionLifestyle
100K–200K followersPeru

Operates as a fashion e-commerce business on TikTok with 160,600 followers in Peru, posting video content weekly (0.2 posts/week) that focuses on promoting their clothing products with nationwide shipping capabilities.

Engagement rate4.8%
H

helenna.ar

TikTok Creator

FashionLifestyle
100K–200K followersColombia

Is a Colombian fashion content creator with 159,400 TikTok followers who specializes in elegant outfit inspiration and styling content, posting exclusively video content at a low frequency of 0.1 posts per week.

Engagement rate4.8%
J

jeshyperu

TikTok Creator

Fashion
100K–200K followersPeru

Operates a Peruvian fashion boutique from Galería Damero, creating video content that showcases casual women's clothing including dresses, sets, and trendy pieces sourced from Lima's Gamarra textile district.

Engagement rate4.8%
B

borea.pe

TikTok Creator

Fashion
100K–200K followersPeru

A Peruvian costume and fashion retailer who creates product showcase videos on TikTok, primarily featuring Halloween costumes, corsets, and accessories with prices starting as low as 4 soles.

Engagement rate4.8%
A

anggiegarciac

TikTok Creator

Fashion
100K–200K followersMexico

Is a Mexican fashion and image consultant who creates style-focused video content in Spanish, specializing in body-positive outfit advice and personal styling tips for different body types.

Engagement rate4.8%
P

pragashop

TikTok Creator

FashionLifestyleComedy
100K–200K followersValencia, Spain

A Venezuelan fashion brand with locations in Valencia, Spain and Maracay that creates humorous, behind-the-scenes TikTok content mixing fashion advice with workplace comedy and storytelling.

Engagement rate4.8%
R

rosset.ofi

TikTok Creator

Fashion
100K–200K followersPeru

Operates as a wholesale fashion retailer in Peru with 119,900 followers, showcasing women's dresses and clothing through product demonstration videos posted infrequently at 0.2 times per week.

Engagement rate4.8%
D

dagnakills

TikTok Creator

BeautyFashion
100K–200K followersMadrid, Spain

A Mexican fashion creator based in Madrid with 112K TikTok followers who produces 1-2 video posts weekly focused on Latino fashion and style, particularly drawing from pachuco culture and Latin fashion trends.

Engagement rate4.8%
C

ccaymiletjeans

TikTok Creator

FashionLifestyle
100K–200K followersPeru

Operates a wholesale denim business in Peru's Gamarra fashion district, creating product showcase videos that highlight new arrivals like "JEANS FRANJA" and "Pants Sirena" with detailed sizing and availability information.

Engagement rate4.8%

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K

kitaliss

TikTok Creator

BeautyFashionLifestyle
100K–200K followersBarcelona, Spain

Is a Barcelona-based TikTok creator with 107,100 followers who appears to maintain a personal, approachable brand by openly sharing both her real name and nickname with her audience.

Engagement rate4.8%
O

olga_espinozar

TikTok Creator

Fashion
100K–200K followersMadrid, Spain

Is a Madrid-based brand stylist and image strategist who creates Spanish-language styling tutorials focused on maximizing existing wardrobes rather than promoting new purchases.

Engagement rate4.8%
P

pycstore__

TikTok Creator

Fashion
50K–100K followersChile

Operates as a Chilean fashion retailer on TikTok, specializing in women's jeans and denim wear with a focus on product showcases and direct sales content.

Engagement rate4.8%

Influencers de Moda en TikTok: La Mayor Base de Datos Verificada

Con 1.317 creadores verificados, la moda en TikTok es la categoría más grande de toda la base de datos de InfluenceIT. La tasa de engagement mediana es del 7,95%, con una media de 504.854 visualizaciones por vídeo. Este volumen de creadores verificados y estos niveles de engagement hacen de TikTok el canal de mayor escala disponible para marcas de moda que buscan presencia en el mercado hispanohablante.

MétricaDato verificado
Creadores de moda verificados en TikTok1.317 (mayor categoría de la base de datos)
Tasa de engagement mediana7,95%
Media de visualizaciones por vídeo504.854
Comparativa: moda Instagram568 creadores / 3,23% engagement

El Poder de la Viralidad en Moda TikTok: Alcance Más Allá del Seguidor

TikTok ha eliminado el vínculo entre el tamaño de la audiencia y el alcance del contenido. Un creador de moda con 80.000 seguidores puede generar 3–5 millones de visualizaciones en un solo vídeo cuando el algoritmo lo amplifica. La moda es uno de los nichos con mayor probabilidad de viralidad orgánica — la combinación de visuales atractivos, ritmo dinámico y la cultura de tendencias de TikTok crea las condiciones perfectas para que el contenido de moda se distribuya masivamente.

Formatos de Moda TikTok con Mayor Alcance Orgánico

  • Fashion hauls: presentación de múltiples prendas en un vídeo, altamente compartible
  • "Get The Look" (recreación de look a menor precio): viral por su componente de accesibilidad
  • Outfit of the day (OOTD): formato de alta consistencia, ideal para integración de marca
  • Transformaciones de estilo antes/después: alta retención de visualización
  • Try-on haul en tienda: autenticidad de locación, alto engagement de curiosidad
  • Trending sounds + fashion content: amplificación algorítmica por uso de audio viral

TikTok Shop y el Comercio de Moda en la Plataforma

TikTok Shop está transformando el recorrido de compra en moda. Los vídeos con producto etiquetado permiten compras directas desde el contenido sin salir de la plataforma. Las marcas de moda que trabajan con creadores de TikTok con acceso a TikTok Shop reportan tasas de conversión significativamente superiores a los formatos de "link en bio" por la reducción drástica de fricción en el proceso de compra.

Precios Orientativos: Moda en TikTok, España (2026)

TierSeguidoresVídeo dedicado (€)Mención en haul (€)Pack mensual (€)
Micro10K – 50K150 – 60080 – 300400 – 1.500
Medio bajo50K – 150K600 – 1.800300 – 9001.500 – 4.500
Medio alto150K – 500K1.800 – 5.500900 – 2.8004.500 – 13.000
Macro500K+5.500 – 18.000+2.800 – 8.000+13.000 – 40.000+

Preguntas Frecuentes

¿Cuántos influencers de moda hay en TikTok en la base de datos de InfluenceIT?

InfluenceIT tiene verificados 1.317 creadores de moda en TikTok — la categoría más grande de toda la base de datos. La tasa de engagement mediana es del 7,95% con una media de 504.854 visualizaciones por vídeo.

¿Qué engagement puedo esperar de una colaboración de moda en TikTok?

La tasa de engagement mediana para creadores de moda en TikTok es del 7,95% — más del doble que la media de moda en Instagram. Con 504.854 visualizaciones de media por vídeo, una sola colaboración en TikTok puede generar más impresiones que múltiples publicaciones de Instagram combinadas.

¿Cuánto cuesta una colaboración de moda en TikTok en España?

Para creadores de nivel medio (50.000–500.000 seguidores), los precios orientativos oscilan entre 600€ y 5.500€ por vídeo dedicado. Las menciones en fashion hauls son más accesibles (300€–2.800€) y pueden ser igualmente efectivas para productos que se presentan bien en contexto de múltiples prendas.

¿Qué formatos de moda funcionan mejor en TikTok para una marca?

Los fashion hauls y los "Get The Look" son los formatos de mayor alcance orgánico. Los hauls integran el producto en un contexto natural de múltiples prendas, mientras que los "Get The Look" viralizan por su componente de accesibilidad — recrear un look aspiracional a menor precio es uno de los contenidos más compartidos en moda TikTok.

¿Cuántos seguidores necesita tener un creador de moda en TikTok para ser efectivo?

En TikTok, el tamaño del seguidor es menos determinante que en Instagram porque el algoritmo distribuye el contenido más allá del seguidor base. Un creador con 50.000–200.000 seguidores y alta tasa de engagement puede superar en alcance real a un macro influencer con bajo engagement. Busca tasas por encima del 6% y medias de visualización superiores a 200.000 vistas por vídeo.

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