Los Mejores Influencers de Belleza en TikTok de América Latina (2026)

A Madrid-based family fashion business (est.

A Spanish-based TikTok creator of Ecuadorian-Russian heritage who produces 100% short-form video content centered on her multicultural identity, life in Barcelona, and personal style — including hair transformations and cultural comparisons between Ecuador and Spain.

A Mexican fashion content creator with 472.7K followers who specializes in maximalist styling content, featuring vibrant "meximalismo" looks, GRWM videos, and fashion challenges that celebrate bold, colorful aesthetics.

A Chilean hair stylist, colorist, and trichotherapy specialist who creates 100% video content in Spanish, blending professional haircare education with a warm, approachable, and humor-infused tone — as seen in posts about common client hair mistakes and detailed curl styling tutorials.

A Russian-Dominican bilingual creator based between Vigo and Punta Cana who produces exclusively short-form video content blending makeup tutorials, humor, lipsync, and couple content for a Spanish-speaking Latin and European audience.

Is a Madrid-based TikTok creator with 447K followers who posts exclusively short-form video content in a casual, humorous, and highly relatable style — her captions are spontaneous and conversational, mixing Spanish and English in a way that reflects a bilingual, culturally fluid audience.

A Spanish-language TikTok creator with 445K followers who blends lifestyle organization, wellness routines, and beauty content with a warm, big-sister energy — think morning routines, digital productivity tools, hair care tips, and dog mom moments.

A Colombian TikTok creator based in Medellín with a substantial following of 439K and an exceptionally high engagement rate of 35.99%, signaling a deeply loyal and reactive audience despite posting at a very low frequency of roughly one video per week.

A Venezuelan TikTok creator based in Caracas with 437K followers, producing exclusively short-form video content at a steady cadence of roughly 2 posts per week and maintaining a solid 3.31% engagement rate.

A Colombian Spanish-language TikTok creator posting exclusively short-form video at a notably high frequency of 43.5 videos per week, blending everyday lifestyle, comedy, cat content, and organic product recommendations rooted in her "vida bonita + fe real" (beautiful life + real faith) identity.

A 26-year-old Guatemalan TikTok creator with 430.9K followers and an exceptional 16.24% engagement rate who produces authentic lifestyle content centered around disability awareness, skincare routines, and gaming.

A Spanish-language Cuban lifestyle creator with 416.6K followers and an exceptionally high 53.12% engagement rate, posting 1.6 times per week exclusively in video format.

Is a Colombian singer-songwriter on TikTok with 412K followers and an exceptionally high engagement rate of 14.55%, signaling a deeply loyal and active audience.

Creates Spanish-language plus-size fashion and body positivity content on TikTok, focusing heavily on affordable fashion hauls and styling tips for curvy women with hashtags like #tallasgrandes and #bodypositive.

Creates Spanish-language fashion and beauty content specifically for women over 50, with 402,900 followers and a focused engagement rate of 1.52% despite posting only 0.3 times per week.

A Spanish-language TikTok creator based in Querétaro, México, with nearly 393K followers, producing a mix of lighthearted humor content and DIY/craft tutorials — including seasonal projects like Día de Muertos manualidades — all delivered in a casual, relatable, feminine tone.

Is a 20-year-old Colombian TikToker from Medellín who creates casual lifestyle and trend-based video content, posting infrequently at 0.2 times per week but maintaining a strong 7.61% engagement rate with her 381,000 followers.

Operates as a regional fashion retailer with physical stores across three Peruvian cities (Chiclayo, Piura, and Trujillo), creating highly frequent content at 13.1 posts per week that showcases styling tips, new inventory arrivals, and outfit inspiration for women.

Is a Colombian fashion designer and content creator with 378K TikTok followers who produces 100% short-form video content focused on outfit checks, styling solutions, and wearable fashion for a Latin American audience.

Focused on trend forecasting and outfit inspiration, particularly predicting 2026 fashion trends with a distinctly Spanish perspective from her base in Madrid.

Is a Spanish-language fashion and beauty creator from Monterrey, Mexico with 369K followers who posts exclusively video content at a modest pace of 0.7 posts per week.

A Spanish-language fashion and beauty creator based in Mexico who produces 100% video content centered on personal style development, outfit inspiration, and styling hacks — often with a relatable, educational tone that invites her audience to "recreate" looks or "develop their personal style." With 368K followers and a strong 5.34% engagement rate, she clearly resonates with her community despite posting at a very low frequency (roughly once every 10 days), suggesting her content is high-quality and intentional rather than volume-driven.

A Spanish-language fashion retailer on TikTok with 362,500 followers who creates product showcase videos for women's clothing including dresses, sets, and jumpsuits.

Is a Spanish fashion and beauty creator based in Madrid who produces high-quality video content focused on fashion trends, style tips, and lifestyle content, posting approximately once every 10 days to her 362K followers.

A Spanish-language lifestyle creator focused on European royalty, high-fashion events, and celebrity culture, with 359,100 followers and a 1.48% engagement rate.

Focused on Afro hair care and natural beauty tips for a Spanish-speaking audience, posting approximately once every five weeks with a 3.65% engagement rate among her 351K TikTok followers.

Is a Lima-based hair colorist and stylist who creates professional hair transformation content on TikTok, showcasing dramatic color changes, trendy cuts, and hair treatments like botox capilar for her 348,000 followers.

A Mexico City-based lifestyle and fashion creator who produces exclusively video content in Spanish, blending boho-chic outfit inspiration with pop culture moments — from K-pop fandom content (particularly XG) to soccer reactions and nostalgic Tumblr aesthetics.

A Ukraine-born, Málaga-based TikTok creator who posts dance and lifestyle video content with a high-energy, visually expressive style that pulls from Brazilian, Spanish, and international influences.

Clara Vega, known as Miss Universe Venezuela 2025 , creates 100% video content in Spanish with a charismatic, high-energy mix of beauty, fashion, and personality-driven moments — blending glamour with humor and genuine relatability.