Abby

@abs.benson is a beauty and lifestyle creator specializing in bridal and soft glam makeup tutorials, with 316,494 followers and a focus on romantic, glowing looks as evidenced by her signature "soft pink bridal glam" content and hashtags like #softglambride and #romanticbridalglam. Her content splits 60/40 between carousel posts and videos, posting twice weekly with captions that emphasize beauty techniques and social moments with friends, though her 0.35% engagement rate suggests lower audience interaction relative to her follower count. She would be an ideal fit for beauty brands targeting brides-to-be, makeup companies focusing on natural/romantic aesthetics, and lifestyle brands appealing to young women, as demonstrated by her partnerships with Charlotte Tilbury, Makeup by Mario, and Primark. Her Australian background ("aussiegirlmakeup") combined with UK-based management suggests she has cross-market appeal for brands looking to reach English-speaking beauty audiences.