Stephanie Stipes

@babsbeauty_ is a beauty content creator with 210K Instagram followers who focuses on makeup tutorials, product reviews, and beauty hauls, with 47% of her content being video-based and strong cross-platform presence including 415K YouTube subscribers. Her content style balances polished makeup looks with authentic, relatable commentary (like acknowledging foundation shade mishaps), making her well-suited for mid-tier to high-end beauty brands like Patrick Ta, Anastasia Beverly Hills, and Sephora partnerships. While her engagement rate of 0.34% is relatively low and posting frequency is modest at 0.7 posts per week, her substantial YouTube following and tutorial-focused content suggest strong long-form engagement and educational value for beauty brands seeking detailed product demonstrations. Her partnerships with diverse brands from beauty (Patrick Ta) to home shopping (HSN) and beauty devices (Ulike) indicate versatility in brand collaboration and audience trust across multiple product categories.