Lisa Joy

Alejay is a beauty content creator who specializes in makeup tutorials and reviews specifically for deep skin tones, posting video-heavy content (80% of posts) at a measured pace of 0.3 posts per week to her 583K followers. Her authentic, educational style focuses on addressing common beauty challenges for Black women, such as finding foundations and lipsticks that don't turn ashy on deeper complexions, while providing practical tutorials and product recommendations. Beauty brands with inclusive shade ranges, particularly those targeting deeper skin tones, would find strong alignment with her content, as evidenced by her partnerships with NYX Cosmetics and mentions of brands like ELF and Danessa Myricks. Her strength lies in her honest product reviews and problem-solving approach to beauty, though her below-average engagement rate of 0.83% suggests her audience may be less actively engaged compared to similar-sized creators.