Ally Shapiro

Ally Shapiro creates beauty and lifestyle content with 118,894 followers, focusing heavily on video content (83%) including GRWM tutorials, skincare routines, and makeup looks using her top hashtags of grwm, tutorial, makeup, and skincare. Her tone is authentic and relatable, openly sharing personal experiences like her egg freezing journey alongside beauty content, which resonates with her audience despite a lower engagement rate of 0.14%. With consistent posting at 3.7 times per week and a NYC/Miami lifestyle, she would be an ideal fit for beauty brands, skincare companies, wellness retreats, and lifestyle products targeting millennial women who value transparency and real talk. Her partnership with @jillzarinhome and willingness to do full-face brand features (like her Charlotte Tilbury post) demonstrates her experience with brand collaborations and ability to showcase products authentically.