alexmarbustillos

Alex Mar Bustillos is a Miami-based bilingual beauty and haircare creator who produces entirely video-based content in Spanish, making her a strong fit for brands targeting U.S. Hispanic consumers. Her content spans haircare routines, makeup hauls, TikTok Shop finds, and skincare tips, with a personal and relatable tone — she documents her own hair journey, including a five-month transition from bleached to brunette, and tests methods like the Abbey Yung haircare technique in real time. She has existing brand experience with Olay and has organically featured Kérastase, signaling an affinity for both mass-market and prestige beauty, making her a credible partner for haircare, skincare, and beauty brands seeking reach within the Latina community. While her engagement rate of 1.5% and posting cadence of roughly one video every five days are on the lower side, her niche focus and TikTok Shop integration — evidenced by dealsforyoudays and tiktokfind hashtags — suggest a commerce-oriented audience primed for product discovery.