Anamika Dubb

Anamika is an LA-based South Asian lifestyle and beauty creator with nearly 183K Instagram followers and an exceptional 16.15% engagement rate, signaling a highly loyal and interactive audience. She splits her content evenly between video and carousel formats, blending everyday beauty routines (skincare, makeup, GRWM/GWRM-style content) with South Asian cultural moments like weddings, fashion, and celebration — giving her a distinctly multicultural lifestyle aesthetic. Her brand partnership history spans premium beauty (Fenty Skin, Kiehl's, Dr. Dennis Gross, Farmacy), accessible fashion (Lulus), and South Asian wedding and fashion labels (Lashkaraa, Falgun Shane Peacock), making her an ideal fit for beauty, skincare, and culturally inclusive fashion brands looking to reach a South Asian-American female audience. As a Sephora Squad '26 member and active collaborator with clinically-backed skincare brands, she brings credibility in the beauty space, and her low posting frequency (0.1 posts/week) suggests her content is intentional and high-quality rather than volume-driven, which may contribute to her outsized engagement.