Purna Haldaar is a Montreal-based beauty creator specializing in makeup content — primarily short-form video — with a strong focus on foundation, complexion products, and looks tailored to olive and deeper South Asian skin tones, often weaving in cultural identity through content like her signature sindoor looks. With 57K followers and an exceptional 10.16% engagement rate, she punches well above her follower count and has built a highly loyal, niche community. Her tone is warm and personal, blending product-forward content with glimpses of her life as a Bengali-Canadian woman, making her feel both authoritative and relatable. She's an ideal fit for complexion and inclusive beauty brands — her existing partnerships with Rare Beauty, MAKE UP FOR EVER, Charlotte Tilbury, Tatcha, and Rhode signal that premium and prestige labels already trust her, while her Canada-specific tags and collaborations with Sephora Canada and CeraVe Canada make her particularly valuable for brands targeting the Canadian market.
Content Analytics
Engagement Rate
10.2%
Calculated from recent posts
Posting Frequency
0.4 /week
Avg Likes
6K
Avg Views
42K
Avg Comments
57
Content Mix
Top Hashtags
Brand Partnerships Detected
54Based on analysis of recent posts
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