Aruna Misir

Aruna Misir is a medical student and thyroid cancer survivor who creates beauty and skincare content for 545K followers, focusing heavily on makeup tutorials (particularly "no mascara" looks) and skincare routines with an authentic, relatable tone. Her content mix is evenly split between images and videos (47% each) with detailed product recommendations and honest reviews, though her 0.79% engagement rate and low posting frequency (0.4 posts per week) suggest less active audience interaction. She would be an ideal fit for skincare brands (especially those targeting sensitive or healing skin), color cosmetics companies, and health/wellness brands that value authenticity and medical credibility. Her unique positioning as both a medical professional and beauty enthusiast, combined with her personal health journey, makes her particularly valuable for brands seeking trustworthy, science-backed beauty content.