Chaewon Kim

Chae creates aspirational lifestyle content focused on skincare, makeup tutorials, and travel experiences, particularly featuring Seoul cafes and recent trips to Hokkaido, with a clean aesthetic and cozy winter vibe. Her content is 80% photo carousels showcasing daily life moments, beauty looks, and food spots, delivered in a relatable yet polished tone that balances sponsored content with authentic personal sharing. With 132K followers and a strong 7.15% engagement rate, she's an ideal partner for K-beauty brands, Asian skincare companies, travel/hospitality brands, and lifestyle products targeting young women interested in Korean beauty trends and Seoul culture. Her established partnership with CNP Laboratory and frequent use of beauty-focused hashtags like "2026makeuptrend" and "easymakeuplook" signal her credibility in the K-beauty space and ability to drive product discovery.