Chloe Zhang

@chloezhaang is a Toronto-based lifestyle and beauty creator who blends fashion, skincare, and aspirational everyday content across a mix of carousels (67%) and video (33%), maintaining a soft, feminine, and polished aesthetic with captions that are conversational and lightly promotional. With 72.5K followers, her engagement rate of 0.03% is notably low, which may indicate audience passivity or a follower base that has grown faster than it engages — something brands should factor into ROI expectations. She has demonstrated an ability to work with mid-to-premium beauty and fashion brands, with verified partnerships including Lancôme and Evernew, as well as organic-feeling integrations with Kérastase, Meshki, and Laura Canada, signaling credibility in the beauty and women's fashion space. She would be a strong aesthetic fit for Canadian or internationally expanding brands in skincare, haircare, and contemporary womenswear, particularly those targeting women in their mid-to-late 20s with a lifestyle-forward, self-care-oriented identity.