Hayley

Hayley Cherepak is a Vancouver-based lifestyle creator with 99,829 followers who primarily posts fashion content through sidecar posts (73% of content), maintaining a minimal aesthetic with short, emoji-heavy captions. Her consistent partnerships with fashion brands like Pepper Mayo and Oh Polly, combined with her moderate posting frequency of 1.4 posts per week, suggests she's selective about collaborations and maintains an aspirational yet approachable tone. Her low engagement rate of 0.27% indicates her audience may be less active, but her established relationships with contemporary fashion brands make her suitable for emerging or established fashion labels targeting young women in the Canadian market. The frequent use of Pepper Mayo hashtags and branded content demonstrates reliability as a brand partner for fashion and lifestyle companies seeking consistent, aesthetic-focused promotion.