Connie Zen

Connie Zen is a New York City-based lifestyle and beauty creator with 225K followers who produces a mix of short-form video (60%) and carousel content (40%) at a steady cadence of roughly two posts per week. Her content leans heavily into NYC-area local experiences — spas, restaurants, DIY studios, salons, and entertainment venues — delivered in a warm, discovery-driven tone that positions her as a trusted city guide for her audience. Her brand partnership history skews toward accessible, trend-forward labels like SHEIN and Lululemon, with notable crossover into K-pop, food, and event marketing (Gov Ball, Stray Kids, Katseye), suggesting an audience with strong interests in Asian-American culture, pop music, and urban lifestyle. One meaningful caveat for brands to consider: her engagement rate of 0.03% is significantly below benchmark for her follower tier, which may indicate audience passivity or growth through broad reach campaigns, making campaign structure and trackable CTAs especially important for any partnership evaluation.