Erika Wheaton Richman

Erika Wheaton is a Miami-based Pilates creator and instructor behind the #pmotd (Pilates Move of the Day) franchise, posting primarily short-form video content centered on accessible, low-impact workouts with a warm, encouraging tone that emphasizes realistic fitness and mindset over perfection. With 476K followers and a posting cadence of roughly once per week, her audience is highly intentional — she supplements organic content with a 6-week at-home Pilates program and LTK-driven activewear recommendations, signaling a community that converts rather than just scrolls. Her existing brand portfolio spans wellness and lifestyle categories including BetterMe, Whole Foods, Siggi's Dairy, Graza, and Crate & Barrel, making her a strong fit for brands in activewear, functional food and beverage, kitchen and home, and wellness tech. Her engagement rate of 0.47% is modest for her follower size but typical for accounts in this range, and her real strength lies in niche authority — she owns a recognizable content format, has a direct email line for partnerships, and demonstrates genuine community engagement through IRL activations like the Bonsai Coffee Truck pop-up.