ESTEFA MAZO

@estefamazo is a Colombian lifestyle influencer with 350K followers who creates content around love, food, and travel, while also promoting her own sportswear brand @by.estefamazo. Her content strategy focuses heavily on visual storytelling through sidecar posts (87% of content) with minimal, emoji-heavy captions that maintain an aspirational yet relatable aesthetic. With a strong 4.15% engagement rate despite posting infrequently (0.2 posts per week), she demonstrates high audience loyalty and would be an ideal fit for lifestyle brands, fashion/sportswear companies, travel destinations, and food/beverage brands targeting Spanish-speaking audiences. Her entrepreneurial background with her own sportswear line signals business acumen and authentic partnership potential for brands in the activewear and lifestyle space.