Jocylyn Deome

@fitwithjoc creates authentic fitness content for women, blending workout videos (73% of her content) with motivational messaging that emphasizes self-confidence and realistic fitness journeys. Her casual, unfiltered tone ("didn't even record half of my fucking shit") and focus on "keeping it real and raw" resonates with her 113K followers, though her low 0.35% engagement rate and infrequent posting (0.9 posts/week) suggest room for improvement in audience activation. She would be an ideal fit for women's activewear brands, fitness equipment companies, and wellness products targeting everyday women rather than elite athletes, as evidenced by her partnership with @oneractive and her "hybridathlete" positioning. Her strength lies in her authentic, relatable approach to fitness that positions her as an accessible coach rather than an intimidating fitness influencer.