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FOX 2 News

Publishers
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@fox2now operates as the official Instagram account for FOX 2 News St. Louis, posting an exceptionally high volume of 110.7 posts per week with a content mix heavily favoring images (53%) over videos (27%) and carousels (20%). The account focuses on local St. Louis news coverage ranging from emergency situations and crime reports to community events and food scene updates, maintaining a straightforward journalistic tone typical of broadcast news outlets. Despite having 169,884 followers, the account shows a concerning 0.02% engagement rate, suggesting limited audience interaction with their frequent posting schedule. Local St. Louis businesses, particularly in food and beverage, automotive, and community services sectors would be ideal brand partners, as evidenced by their existing partnership with Mocha Point Coffee and frequent use of hashtags like #supportlocalstl, #stlfoodie, and #stlthingstodo.

Instagram

@fox2now

Followers

170K

Following

92

Posts

17K

Category

Publishers

Engagement:

Content Analytics

Active
Data calculated Mar 24, 2026

Engagement Rate

0.0%

Calculated from recent posts

Posting Frequency

110.7 /week

Avg Likes

39

Avg Views

371

Avg Comments

2

Content Mix

Image 53%
Video 27%
Carousel 20%
Image 53%
Video 27%
Carousel 20%

Top Hashtags

#mochapointcoffee#stlcoffee#supportlocalstl#halfoff#studiostl#sponsored#coffeelovers#stlthingstodo#stlfoodie#kenpageawards

Brand Partnerships Detected

1
mochapointcoffee

Based on analysis of recent posts

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