kxr_fitness

@kxr_fitness is a TikTok fitness duo (Rose Njoku and Kimberly Iwunze) with 305K followers who create workout content centered on strength training, body composition, and an empowering "strong not skinny" philosophy — with lifestyle content like GRWMs woven in, including a glimpse into their lives as healthcare workers. Their tone is motivating and community-driven, regularly directing followers to try specific routines and inviting content requests, which likely contributes to their strong 7.38% engagement rate — well above platform average. With established partnerships with Gymshark and Oner Active (two of the most competitive activewear brands in the space), plus an Amazon affiliation and a discount code actively in use (KXR10), they demonstrate clear monetization experience and brand reliability. Activewear, sports nutrition, wellness supplements, and women's health or lifestyle brands would find a natural, high-trust fit here, particularly those targeting Black women in fitness — an audience that remains underserved and highly engaged.