Millie Mae

Millie is a London-based skincare and wellness creator with 340K followers who produces predominantly short-form video content (80%) centred around acne-prone skin, gut health, and Korean skincare routines. Her tone is conversational and community-driven, leaning into "what I eat for clear skin" and opinion-led formats that resonate strongly within the acne and skincare niche — evidenced by a hashtag strategy tightly focused on #acneproneskin, #healacnenaturally, and #skintok. Her existing brand partnership roster is almost exclusively K-beauty and skincare-led (Anua, Beauty of Joseon, Medicube, Dr Sam's, Purito), making her a natural fit for brands in that space, as well as adjacent wellness, nutrition, and supplement brands looking to reach a skin-conscious audience. It's worth noting her engagement rate of 0.01% is significantly below benchmark for her follower tier, which warrants further investigation into audience quality before committing to a partnership, despite her strong niche positioning and clear content consistency.