MAFE VILLANUEVA

Mafe Villanueva is a Peruvian fashion and lifestyle creator who positions herself as a relatable petite style reference ("tu petite girl de confianza"), producing a mix of outfit content, travel vlogs, and trend guides primarily in Spanish for a Latin American audience. With nearly 70K followers and a strong 6.54% engagement rate, her content consistently outperforms industry benchmarks, and her posting cadence — though moderate at 0.7 posts per week — suggests a quality-over-quantity approach that keeps her audience genuinely invested. She has already collaborated with recognizable fashion names including Stella McCartney, H&M, Adolfo Domínguez, and Stradivarius, signaling that she can credibly bridge accessible high street and premium fashion brands. She would be an especially strong fit for apparel brands targeting petite or size-inclusive segments, travel and lifestyle labels, or beauty brands looking to reach Spanish-speaking millennial women in Peru and the broader Latin American market.