Maria Angelica Fassrainer

@maryandpalettes is a Miami-based Latina beauty and lifestyle creator who posts predominantly in Spanglish, blending makeup tutorials, skincare (including K-beauty), and culturally rooted content for a bilingual Hispanic audience. With 165K followers and a standout 6.9% engagement rate — well above industry benchmarks — her audience is clearly highly responsive, despite a low posting cadence of roughly once a week that suggests quality-over-quantity content. Her existing brand partnerships with Garnier, Not Your Mother's, Walmart, and Amazon Fashion signal strong alignment with accessible, mass-market beauty and personal care brands, while her Venezuelan heritage, FIFA World Cup content, and Miami roots make her a compelling fit for brands targeting U.S. Hispanic consumers. Her video-heavy content mix (67%) and proven ability to drive conversational engagement — using comment-trigger CTAs like "comment HAIR" — make her particularly valuable for product awareness and direct response campaigns.