Mayra Alejandra Ruiz

@mayraleruiz is a Colombian lifestyle and beauty presenter with 69K followers who leans heavily into video and carousel content (47% each), reflecting a Reels-first strategy consistent with her bio's claim of viral content. Her tone is warm, aspirational, and feminine — centered around beauty routines, travel moments, and personal style — with hashtags like *cabellosanoybrillante*, *lashista*, and *belleza* signaling a loyal beauty-focused audience. She has established brand partnerships with keratina and hair care brands (lareinakeratina.official, elreykeratina.official) and is also a co-owner of beauty supply businesses (@insumosbellisimas01, @extensiones.bellisimas), giving her genuine credibility in the hair and beauty space. Her engagement rate of 0.77% is on the lower end for her follower size, but brands in Colombian or Latam-targeted beauty, haircare, fashion, or lifestyle categories — particularly those seeking authentic, founder-operator voices — would find a well-aligned and contextually credible partner here.