paola | beauty & fragrance 🤍✨

Paola is a New York-based fragrance and beauty creator who specializes in niche and mainstream perfume content, with a secondary focus on makeup for brown skin tones. Her content leans heavily into video (67%) with a soft, aesthetic, and personal tone — think clean girl energy with genuine enthusiasm for scent — and her hashtag footprint spans both niche fragrance communities (#nicheperfume, #fragrancetok) and broader beauty audiences (#brownskingirl, #beautytok). With a 3.18% engagement rate across 51K Instagram followers and 60K+ on TikTok, she demonstrates solid cross-platform reach for a micro-creator, and her active affiliate codes (Room 1015, Carolina Herrera, Escentric Molecules) signal real brand conversion experience. She's a strong fit for fragrance houses — particularly indie or niche labels — as well as inclusive beauty brands looking to authentically reach deeper-skinned audiences through a trusted, community-driven voice.