S H A N E L L

Shanell Sorrells is an LA-based beauty and lifestyle creator with 86K Instagram followers and a strong 6.65% engagement rate, complemented by a 470K TikTok audience that significantly extends her total reach. Her content blends makeup artistry, apartment aesthetics, fragrance, and personal storytelling with a warm, candid tone — she shares genuine life moments around solo living, healing, and self-expression alongside her beauty content, which drives unusually high audience connection. She has established brand credibility with names like L'Oréal Paris, Huda Beauty, Ariana Grande (fragrance), One Size, and Tatcha, and recently secured a formal educator and ambassador role with One Size — a strong signal of her ability to convert partnerships into long-term brand relationships. Beauty brands (especially complexion, fragrance, and color cosmetics), home and lifestyle labels, and wellness-adjacent products targeting millennial women would find a natural fit here, particularly those looking for an authentic voice with proven partnership history and cross-platform scale.