Paula Lituma

Paula is a New Jersey-based fashion influencer who creates outfit-focused content for her 128,161 followers, posting 2.6 times weekly with a mix of videos (67%) and carousel posts showcasing daily looks and styling tips. Her bilingual content blends English and Spanish, appealing to both mainstream and Latina audiences while maintaining a playful, relatable tone that celebrates fashion as self-expression. With an established partnership history including 260samplesale and beauty collaborations, she would be an ideal fit for fashion retailers, beauty brands, and lifestyle companies targeting young Latina women in the NYC metro area. However, her 0.5% engagement rate suggests potential challenges with audience activation that brands should consider when evaluating partnership ROI.