Paula Morales

Paula Morales is a NYC-based lifestyle creator and spa business owner who posts primarily photo carousels (93% sidecar content) with a minimalist aesthetic, averaging less than one post per week to her 62.6K followers. Her content focuses on daily moments and lifestyle scenes, communicated through simple captions that rely heavily on emojis rather than detailed descriptions, suggesting she caters to a Spanish-speaking or bilingual audience. With a 1.64% engagement rate and partnerships spanning travel brands (2nomads, nomadcamp) and lifestyle influencers, she would be a strong fit for wellness, beauty, travel, and lifestyle brands targeting Latina women in urban markets. Her role as CEO of a spa business adds credibility for partnerships in the wellness and self-care space, though her low posting frequency may limit content volume for campaigns.