Phoebe Gore

@pheebslfashion is a petite-focused UK fashion creator on Instagram with 435K followers, posting a mix of Reels and carousel content around 3–4 times per week with a warm, conversational tone that leans into seasonal styling, affordable outfit inspo, and relatable everyday dressing. Her content is highly shoppable — she consistently drives conversions through LikeToKnowIt links and a "Comment SHOP" DM strategy, signaling strong intent-to-purchase behavior from her audience. Her existing brand roster includes ASOS, 4th & Reckless, Nobody's Child, and Sylk Swim, making her a natural fit for accessible-to-mid-range womenswear, swimwear, and summer occasionwear brands targeting a UK female audience. One area to flag is her 0.2% engagement rate, which is low relative to her follower count and warrants scrutiny around audience quality, though her active use of conversion-led CTAs and repeat brand partnerships suggests her commercial value may be better reflected in link clicks and DM volume than in public engagement metrics.