Salma Teruel | BEAUTY

Salma Teruel is a Spanish-language beauty and wellness creator with nearly 100K followers on Instagram, maintaining a strong 4.59% engagement rate that signals an actively invested audience. She posts roughly three times per week, leaning heavily into video content (87%), and her tone is conversational, relatable, and girlfriend-next-door — think honest product reactions, low-cost finds, and everyday beauty tips rather than aspirational or editorial content. Her existing partnerships with Pantene España and Lorenna Estilistas point to a natural fit with haircare and personal care brands, though her content scope — spanning skincare, makeup, and budget-friendly product discoveries — opens the door for drugstore beauty, affordable cosmetics, and wellness brands targeting Spanish-speaking millennial and Gen Z women. A notable strength is her ability to drive product curiosity organically, with captions framed around discovery and relatable pain points, which suggests she can integrate brand messaging without it feeling forced.