Aesthetics, Lifestyle & Travel

@sim.sova is a New York-based lifestyle creator whose content spans beauty, fashion, food, home décor, and travel, delivered through a predominantly video-first format (70%) with a clean, aspirational aesthetic rooted in European sensibility — think Chanel unboxings in Paris and Tuscan wedding vibes alongside NYC Italian date nights. With a 10.95% engagement rate on 66.8K followers, she significantly outperforms category benchmarks, signaling a highly loyal and responsive audience. She has existing organic touchpoints with premium and "clean girl" brands like Rhode Beauty and Diptyque, making her a natural fit for beauty, fragrance, luxury accessories, upscale dining, and elevated home brands seeking an affluent, taste-driven female demographic. Her mix of gifted experiences (restaurant invites, brand unboxings) and personal lifestyle moments suggests she integrates partnerships authentically, and her direct email in bio indicates she's actively open to collaboration.