JESS BROOKE

@thejessbrooke is a Toronto-based lifestyle and beauty creator with 42,088 followers who focuses on outfit styling, makeup tutorials, and "glow up" content, posting 1.7 times per week with a strong preference for video content (73% of posts). Her aspirational yet accessible tone and heavy use of Toronto-specific hashtags like #torontohair and #torontobeauty make her an ideal fit for beauty brands, fashion retailers, and local Toronto businesses looking to reach millennial women. She has successfully partnered with a diverse range of brands from jewelry (Jewlr) to fashion (Sezane, Uniqlo Canada) to beauty services, demonstrating versatility in authentic product integration. However, her 0.7% engagement rate is below industry benchmarks, which brands should weigh against her targeted local audience and established partnership track record.